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Branding
ASI Fort Worth 2026: Keynoter Nick Friedman on How Brands Can Thrive
StrategyThe co-founder of College HUNKS Hauling Junk & Moving offered actionable takeaways on b...
At NYC’s Lunar New Year Parade, A Missed Opportunity for Merch
StrategyThe Lunar New Year Parade in NYC on March 1 drew hundreds of people to the streets of C...
How Olympic Medal Malfunctions Could Have Been Avoided, According to Suppliers
After multiple reports of medals breaking ...
The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection
Apparel decorators produced a creative col...
ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote
The chief marketing officer of the Atlanta...
ASI Orlando 2026: Marketing Strategy as a ‘Mosaic’
StrategyMarketing is more than a single slogan these days; it’s different but related stories t...
Best in Branding: Cheers to a Year of Fun & Festive Merch
StrategyFrom classy convenience-store replicas to cutesy coffee merch, brands did not disappoin...
Top 10 of 2025: Print & Promo Marketing
StrategyThe most-read stories from the converging worlds of print and promotional products.
Top 10 of 2025: Trends, Analysis & Commentary
StrategyASI Media’s readers were especially eager for data this year on everything from promo s...
A Glimpse at the Company Behind the Official America250 Web Store
Fabritech, a Michigan-based distributor an...
Best in Branding: Everyone’s Going Retro – And Also Wearing Tacos
Company merch drops leaned into a trendy, ...
Best in Branding: The Brands That Won Halloween & Why It Matters
This special edition of ASI Media’s Best i...
PRINTING United Expo 2025 Wrap-Up: Stats, Figures & Storylines From Orlando
Across more than 1 million square feet of ...
PRINTING United Expo 2025: Hard Goods Trends & Conversations From the Show Floor
What promo suppliers were showing print bu...
PRINTING United Expo 2025: Display Trends From the Show Floor
Illumination, adhesives and task-specific ...
Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More
StrategyFrom Dunkin’ to Taco Bell, food brands have upped their game this fall with creative, q...
More Than a Logo: How Cracker Barrel Created Controversy Through a Minimalist Logo Update
StrategyThe restaurant chain wanted to bring its logo into the 21st century. It ended up creati...
Sponsored Content
Podcast: Why Patches & Emblems Are a Beginner-Friendly Decoration Favorite
Have you ever thought about decorating with patches and emblems , but weren't sure...
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The Power of Commemorative Tickets: Your Ticket to Sales Success
Step right up, we've got your golden ticket to promo sales . Find out...
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Save Time & Save Money: Goof Proof Transfers Now at STAHLS’
Looking for the fastest, easiest way to print pro-quality T-shirts? Goof Proof...
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Introducing Puffin Drinkwear: Now Available for Promo
Delight your clients with a unique can cooler that's as functional as it is fun....
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How Print on Demand Is Reshaping Promo
StrategyThe decoration industry is embracing the tech-fueled, just-in-time order and fulfillmen...
Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More
StrategyFrom Chipotle dorm merch to Guinness “Pintmobiles,” here are a few of the clever print ...
Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin
StrategyWhat started as an ejection- and suspension-worthy moment ended with something fans can...
Branding Together: How Print on Demand Is Reshaping the Industry
Forget about the dog days of summer. Branding Together Co-hosts Theresa Hegel and...