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Case studies
How Something Inked Landed & Executed Its World Cup Licensing Program
StrategyThe Counselor Top 40 distributor used existing relationships to place branded merchandi...
Philly’s FIFA World Cup Fan Festival Is a Case Study in Using Print at Events
StrategyThe massive installation in Philadelphia’s Lemon Hill Park showcases how print can be u...
How RushOrderTees Contributed to the NHL ‘WAG Jackets’ Trends
Matching jackets worn by NHL players’ wive...
Trend Watch: The Growing Niche of Funeral Merch
A shift toward celebrations of life, along...
At NYC’s Lunar New Year Parade, A Missed Opportunity for Merch
The Lunar New Year Parade in NYC on March ...
A Cup of Culture: How the ‘Bad Johnnie’ Cocktail Cup Became a Collector’s Item in Puerto Rico & Beyond
StrategyHitex Marketing Group partnered with Scottish whiskey brand Johnnie Walker to create a ...
How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats
StrategyAfter the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found eve...
Beauty Brand Challenges Influencers To Go Viral With Bold ‘Triple Dare Kit’
StrategyProduced by distributor WHOOPLA, the inspired kit used branded products and fun challen...
What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details
StrategyWith three releases tied to the 30th anniversary of the first console release, Reebok a...
Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins
Franchises like Wicked and Saw and movies ...
Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More
From Dunkin’ to Taco Bell, food brands hav...
Counselor Promo Campaign Awards
Discover the promotions that deliver creat...
Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More
From Chipotle dorm merch to Guinness “Pint...
3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout
Using print, promo and more, distributors ...
Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin
What started as an ejection- and suspensio...
The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance
StrategyThe Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his...
Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe
StrategyReplete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting...
Sponsored Content
How To Sell Name Badges Without the Stress (Yes, Really!)
Let's face it: Selling name badges can be a pain. Well, not anymore. Now you can say...
SPONSORED BY:
The Ulti-Mutt Guide to Promotional Pet Products
Stop. Sit. Sell. Get ready to fetch more orders with pet promos. We'll teach you how...
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Podcast: Build the Look, Not Just the Logo — How To Use Heat Printing for Promo Success
Today's end-buyers are looking for more than just logos on a product : they're...
SPONSORED BY:
Revolutionary Rollback: How To Sell Made-in-USA Headwear for America’s 250th Anniversary
America's 250th anniversary is creating major demand for domestically made goods. ...
SPONSORED BY:
WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies
StrategyThe sought-after merch tied to Apple’s big annual event debuted this week as the confer...
WWE Table Sponsorship Brings ‘Snap Into a Slim Jim’ Slogan to Life
StrategyThe partnership takes brand engagement to a new level by cleverly matching the slogan w...
Dutch Supplier Promoplants Offers Green Spin on Live Printing
SustainabilityThe company is able to personalize flower, plants and flower bulbs, in addition to pack...
Starbucks Summer 2025 Collection May Signal Shift to Smaller Stylish Drinkware
NewsIn addition to sunny colors, the coffee chain’s seasonal drop focuses more on carrying ...