News
Gemline Teams Up With Ringo, Adding Tech-Enabled Hydration to Its Product Lineup
The partnership aligns with Gemline’s mission to bring forward-thinking product options to distributor partners, according to the Counselor Top 40 ...
Allmade Apparel Partners With The Authentic T-Shirt Company/SanMar Canada
The agreement expands the sustainable apparel company’s reach into the Great White North.
PCNA Partners With Berne Apparel
The Counselor Top 40 supplier is now the exclusive provider of the select styles from the Indiana-based workwear brand to the industry.
Strong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales
Though the gains were driven more by price increases than increased sales activity, distributors remain relatively optimistic for the year ahead.
Koozie Group Fully Integrates Garyline, Announces New Tag Line
After joining the Mill Point Capital team last year, Counselor Top 40 supplier Koozie Group has integrated its fellow Mill Point company Garyline i...
International Promo Community Convenes in Düsseldorf for 3 Days of Workshops & Product Displays
The 2026 PSI trade show also broke a world record for largest brand diversity in a promotional products display.
From RFPs to SOWs: How Distributors Are Solving the Toughest Client Requirements
Complex requirements from potential clients have compelled distributors to devote more time and resources to win major orders.
Promo Industry Excellence Recognized at Facilisgroup’s 17th Annual TASA Awards
The ceremony honored the suppliers and distributors who often work behind the scenes to drive the industry forward.
6 Industry Firms Named to the Entrepreneur Franchise 500 List
The ranking recognizes franchises for their growth, franchisee support and brand strength.
Counselor 2025 Product of the Year: Personalized Accessories
Personalized accessories, from stickers to patches to straw toppers, have transformed classic promo items into a playground for personal expression.
Reciprocity Road Shares 2025 BrandGood Giving Results
The distributor collective said its BrandGood initiative generated charitable contributions for industry-related nonprofits contributing to more th...
Gemline Adds to Outdoor Retail Offerings With New Dometic Partnership
The collaboration makes Gemline the exclusive promo supplier of the outdoor retail brand.
Genumark Welcomes Marti Tarmichael as Senior Account Director
Tarmichael has experience at Counselor Top 40 distributors and will help support the Canadian distributor’s expansion into the U.S.
ASI Orlando 2026: Full Recap of the Show
The first promo trade show of the year offered attendees professional development opportunities and the latest product trends from more than 570 su...
Overture Promotions Expands Into Law & Higher Ed Verticals With Acquisition of Pride Products
The deal adds to the Counselor Top 40 distributor’s expertise in legal, higher education and professional services.
Mexico Imposes Tariffs on China To Curb ‘Back Door’ to U.S. Market
The levies, which went into effect in early January and apply to 1,400 products, come six months before a pivotal review of the USMCA trade deal.
SRG Rebrands Promobilia to SRG Global
The Counselor Top 40 supplier says the change reflects further integration of the division’s global sourcing capabilities.
ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote
The chief marketing officer of the Atlanta Hawks shared the story of starting her career as the Miami Heat’s first ball girl and making bold moves ...