News
Infographic: Key Sales Figures in Canadian Promo
While the average gross profit margin for distributors fell slightly in 2025, average days sales outstanding rose. Client projects are also taking ...
Cintas Moves Closer to UniFirst Deal After Regulatory Review
The two companies have agreed to wait until Dec. 11, 2026, to finalize the deal, unless the FTC closes its investigation earlier in writing.
7 Secrets for Creating Amazing Self-Promos
The best self-promos don’t simply arrive – they make a memorable entrance. A veteran distributor known for highly creative self-promos explains how...
Koozie Group Partners With Cooler Brand ICEMULE
The Counselor Top 40 supplier will add three ICEMULE soft cooler styles to its product lineup.
Redwood Classics Apparel Sponsors Canadian Women’s Conference Attendee
The Toronto supplier also contributed a grant for the Global Impact Award, given by Canada’s Women Empowerment Awards.
Proforma Alleges Greg Muzzillo Misled the Public About Company Facts & Financials
The Counselor Top 40 distributor filed a lawsuit against its co-founder and former longtime leader.
Drake’s Lifestyle Brand OVO Releases ‘Degrassi: The Next Generation’ Apparel Collection
The garments celebrate the 25th anniversary of the Canadian teen drama TV show.
Infographic: The State of Supplier Partnerships in Canadian Promo
The percentage of Canadian distributors who worked with more suppliers compared to the prior year ticked up in 2025, as did overseas sourcing. Mean...
SRG Announces Partnership With Corkcicle
The Counselor Top 40 supplier is now offering stainless-steel tumblers, canteens and mugs from the popular drinkware brand.
Counselor Promo Campaign Awards
These six winning campaigns paired bold ideas with exceptional creativity to push the boundaries of what promo products can accomplish.
Starline Promotes Nicole Tasca to Chief Services Officer
In her 24 years at the Counselor Top 40 supplier, Tasca has worked in various departments including marketing, inside sales, customer service and q...
Merch Canada | Promo Canada Hosts NATCON in Toronto
The Canadian association, recently renamed from PPPC, welcomed new exhibitors and inducted Laura Hansen of Image Group into the Hall of Fame.
Automate & Elevate Event Returns To Explore AI, Automation in Promo
ASI will serve as Education Partner for the Branded Merch Network event’s second year, which will focus on how AI and automation are changing the p...
Juice Marketing Fills VP Roles on Events & Enterprise Accounts Teams
The distributor has brought on Mandi Rudd as VP of events and Melanie Kermin as VP of enterprise accounts.
PPPC Rebrands to Merch Canada | Promo Canada
The 70-year-old association announced the new identity at its annual NATCON in Toronto.
SanMar Appoints Pat Noonan to Newly Created Role of Chief Operating Officer
Noonan, a veteran of nearly two decades with the supplier, has served as chief product officer for the last several years.
SRG Becomes Exclusive Provider of Kelvin Tools
The Counselor Top 40 supplier will now lead the Canadian multitool brand’s promo sales.
Infographic: The Labour Market’s Impact on Hiring in Canadian Promo
Distributors in Canada are still struggling to find qualified workers and continue to raise compensation to retain talent.