News
iPROMOTEu’s Distributor Exchange Acquires Flywheel Brands
The acquisition adds print production expertise, fulfillment and e-commerce capabilities to the Counselor Top 40 distributor.
Gemline Announces Partnership With Hydro Flask
The Counselor Top 40 supplier will now offer 83 Hydro Flask products across drinkware, coolers and food storage.
Infographic: Sustainability Trends in Canadian Promo
Demand for environmentally friendly, socially responsible and Made-in-Canada products was up in 2025, according to new State of the Industry data f...
S&S Expands FAST Platform Into Canada & Hard Goods
The hard goods will be available in the U.S. through Profill Solutions, the fulfillment company owned by Counselor Top 40 supplier Hit Promotional ...
Canadian Promo Leaders React to New Tariff Developments
The new 50% duties on Canadian products and Canada’s planned reciprocal levies on American imports is causing whiplash and uncertainty ahead of the...
Hit Promotional Products Opens 800,000-Square-Foot Ohio Facility
The project doubles the Counselor Top 40 supplier’s existing footprint in greater Cincinnati.
Obituary: Rob Watson, Vantage Apparel
Watson was the CEO of the Counselor Top 40 supplier and a member of Counselor’s Power 50 list.
US, Canada Fail To Reach a Trade Deal
The 50% tariffs on Canadian goods announced in July are now in effect. The Canadian government said it will implement its own retaliatory duties on...
Vantage Apparel Completes Employee Training Initiative
The Counselor Top 40 supplier partnered with local educational institutions to offer more than 100 hours of professional development for its team m...
Trump Administration Postpones Tariffs on Canada for 3 Days
The 50% levies on approximately $20 billion worth of goods were scheduled to go into effect on Aug. 19. A tentative deal has been reached since the...
Gildan Activewear Files Lawsuit Against 2 Haitian Contractors for Repeat Disruptions
The Counselor Top 40 supplier alleges that worsening conditions in the Caribbean nation led to interruptions that prevented the contractors from fu...
Obituary: Ian McLearon, BDA Canada
McLearon was the director of client services at the Counselor Top 40 distributor’s Canadian division.
Dependable Product Categories Top H1 ESP Searches in Canada
Distributors favored hard goods like pens, bags and drinkware in the first half of 2026 as economic uncertainty continued.
Infographic: Supply Chain Insights From Canadian Promo
State of the Industry data from ASI Research shows that Canadian distributors are still contending with challenges like late orders, mistakes and s...
4imprint Lifts Outlook Amid Modest Revenue Growth
The largest distributor in promo increased revenue by 1% during the first half of 2026, according to newly released half-year earnings.
Cintas Announces Executive Leadership Restructuring
The Counselor Top 40 distributor separated its CEO and president roles, with Todd Schneider remaining CEO and Jim Rozakis promoted up to president.
Gildan Reaches Deal To Sell HanesBrands Australia as Q2 Revenue Dips
The announcement comes just after Gildan reported a Q2 loss of $50 million in its latest earnings report.
SRG Promotes Jessica De Mello to Director of Vendor Relations
De Mello has over two decades of experience at the Counselor Top 40 supplier.