News
Trump Administration Ends All Trade Talks With Canada
The move comes after President Trump accused the Ontario provincial government of inappropriately airing an ad from 1987 featuring then-President R...
Still Cautious, Canadian End-Buyers Opted for Promo Favorites in Q3
Just-released ESP search data from ASI Research indicates that, in the face of a number of lingering economic challenges, promo customers in Canada...
Vantage Apparel Triples Direct-to-Film Capacity With New Studio
The supplier says the investment will allow it to support thousands of daily placements using DTF, which has become the company’s third-most popula...
Promo Industry Rebounds in Q3 With Highest Sales Growth in 2 Years
With a 5% year-over-year increase in Q3 sales, the industry picked back up after several months of tariff struggles and uncertainty settled down.
Counselor 2025 Power 50
Meet the resilient, strategic and innovative leaders shaping the future of the promo industry.
What Jane Goodall Taught Us About Sustainable Promo
The world-famous primatologist and conservationist died of natural causes earlier this month, but her legacy reminds us why sustainability still ma...
Michael Roney Returns to Proforma as Senior Vice President
The industry exec has spent the last nearly two years building the mobile app Scout.
SanMar Welcomes Over 500 to Richmond Distribution Center Grand Opening
Spanning more than 1.1 million square feet, the recently opened facility features the Counselor Top 40 supplier’s first automated product-picking s...
ASI Power Summit 2025: Day 3 & Conference Wrap-Up
Executive-led Q&As and a panel of Counselor Top 40 supplier and distributor leaders concluded the final day of the annual event.
Kara Parkinson Joins commonsku as SVP of Marketing
The marketing exec brings several years of brand and demand experience to her new role.
ASI Power Summit 2025: Navigating Tariff Difficulties & Supply Chain Strategies
Distributor and supplier executives shared how they’re mitigating the impact of tariffs and shifting their supply chains.
ASI Power Summit 2025: Day 1 & 2 Wrap-Up
Session topics included technology advancements, the state of the economy and where promo companies stand heading into the fourth quarter of a tumu...
ASI Power Summit 2025: The Future of AI Is Here
Keynote speaker Sophia, an AI-powered humanoid robot, and tech futurist Sam Maule shared their thoughts and insights on the development of AI durin...
The Bright Side: PCNA Hosts Breast Cancer Awareness Giveback Campaign
Profits from select Stanley drinkware styles in the Counselor Top 40 supplier’s lineup will be given to the PA Breast Cancer Coalition.
iPROMOTEu Marks Opening of Renovated Massachusetts Headquarters & Wisconsin Facility
The Counselor Top 40 distributor held ribbon-cutting ceremonies for its two recently opened locations.
NC Custom Adds Ghirardelli to Promo Division
The Counselor Top 40 supplier will now offer premium chocolate from the storied company in its collections of branded gifts.
Brand Blvd Expands Into the U.S.
The St. Catharines, ON-based distributor has opened an office in St. Louis to grow its North American presence.
New Wood, Lumber Tariffs Could Have Splintering Effect for Promo Companies
A 10% tariff on foreign softwood lumber and timber and other related tariffs will go into effect October 14.