News
SwagDrop Survey Reveals ‘Choice Gap’ in Corporate Merch Programs
The Canadian distributor found that branded items provided by employers are often not what recipients would have chosen for themselves.
Multiday ‘House of HALO’ Event Brings Together Business Professionals Across Promo
More than 800 account executives, clients, industry suppliers and leadership attended Halo Branded Solutions’ annual national sales meeting.
Starline Names 20-Year Company Veteran Brian DeBottis as Chief Revenue Officer
DeBottis succeeds Brian Porter in the executive position.
S&S Activewear Taps Enrique Escalona To Succeed Craig Ryan as VP & GM of Canadian Business
Ryan will retire after helping establish the Counselor Top 40 supplier’s Canadian arm.
2026 Counselor Salespeople of the Year
Meet the top sales pros who thrive by putting client needs first and finding solutions, no matter the obstacles.
Orbus Named Alliance Franchise Brands’ Display Manufacturer of the Year
The award is given to a top supplier annually.
Genumark Named to Canada’s Best Managed Companies
The distributor has been recognized for more than 10 years in a row and has again reached Platinum Club status.
SRG Promotes Rajanathan Balen to EVP of Global Trade
Balen joined the supplier in 2005 and has since become instrumental in operations and sourcing strategy.
Gemline Partners With Audio Brand EarFun
The Counselor Top 40 supplier has added a selection of popular wireless audio products to its summer 2026 collection.
Custom Medallion Supplier A.T. Designs Celebrates 50 Years in Business
Owner Trevor Temple started his business from a garage in 1976 with an eye toward innovation.
Gildan Now Sourcing 100% of Cotton Sustainably, According to Report
The Counselor Top 40 supplier recently released its 22nd sustainability report, highlighting progress toward a variety of environmental and social ...
The 2026 Trade Show Planning Guide
Check out ASI Media’s 20th annual comprehensive listing of North American and international trade shows for the promotional products industry and t...
Starline Announces Partnership With Pirani
The lifestyle drinkware brand is now available to promo through Starline’s website.
Sustainable Supplier Mosa Creates Licensed Merch for FIFA World Cup 2026
The manufacturer of glassware and candles made of reclaimed material will offer official items to commemorate the seven FIFA matches to be hosted i...
PCNA Partners With Caddy Splash
The Counselor Top 40 supplier now offers the popular golf club cleaner, as well as new styles from several of its existing brand partners.
PPPC Brings Catalyst to East Coast of Canada
The second annual conference was held in St. John’s, NL, and welcomed suppliers, distributors, multi-line reps and service providers from across No...
BAMKO Revenue Up 5% in Q1
Improved margins and business diversification prompted sales and profit growth for the Counselor Top 40 distributor and its public parent firm, Sup...
Distributors Still Awaiting World Cup Promo Boom
The world’s biggest sports tournament will bring millions of fans to North America this summer. End-buyer demand has lagged but is expected to ramp...