News
Vantage Apparel Adds Premium Basics Brand Lane Seven to Its Product Lineup
The Counselor Top 40 supplier says Lane Seven’s retail-inspired apparel makes it a fit for premium apparel and lifestyle campaigns.
Bill Gossman Appointed to Top Role at Staples Promotional Products
Gossman succeeds former president Daron Hines at the Counselor Top 40 distributor.
Joint ASI-PPAI Study Finds Promo Among the Lowest Carbon Impact Advertising Channels
When it comes to ads that truly connect with consumers, promo’s carbon footprint is actually eight times smaller than digital.
iPROMOTEu Honors Standout Affiliates & Owners at Annual Awards Luncheons
The Counselor Top 40 distributor recognized performance, leadership and impact across its network of owners and affiliates.
Melanie Langille Joins DezineCorp as VP of Sales
Langille has 25 years of experience in the Canadian promo industry.
BOSKA Food Tools Makes Its Promo Debut Through Gemline
The Dutch brand of kitchen tools crafts its products with sustainability and longevity in mind, according to Gemline.
Spector & Co. Promotes Shashi Singam to Marketing Executive Vice President
Singam joined the Montreal-based supplier nearly 10 years ago.
How Distributors Are Winning Sales Despite International Tourism Slowdown
Shifting travel patterns (including a rise in domestic tourism) are prompting promo companies to help hospitality clients do more with tighter budg...
4imprint Projects Annual Revenue & Profit Down Compared to 2024
The largest distributor in promo said it remained resilient amid a “volatile macroeconomic environment,” according to a trading update for investor...
Gemline Teams Up With Ringo, Adding Tech-Enabled Hydration to Its Product Lineup
The partnership aligns with Gemline’s mission to bring forward-thinking product options to distributor partners, according to the Counselor Top 40 ...
Allmade Apparel Partners With The Authentic T-Shirt Company/SanMar Canada
The agreement expands the sustainable apparel company’s reach into the Great White North.
PCNA Partners With Berne Apparel
The Counselor Top 40 supplier is now the exclusive provider of the select styles from the Indiana-based workwear brand to the industry.
Strong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales
Though the gains were driven more by price increases than increased sales activity, distributors remain relatively optimistic for the year ahead.
Koozie Group Fully Integrates Garyline, Announces New Tag Line
After joining the Mill Point Capital team last year, Counselor Top 40 supplier Koozie Group has integrated its fellow Mill Point company Garyline i...
International Promo Community Convenes in Düsseldorf for 3 Days of Workshops & Product Displays
The 2026 PSI trade show also broke a world record for largest brand diversity in a promotional products display.
From RFPs to SOWs: How Distributors Are Solving the Toughest Client Requirements
Complex requirements from potential clients have compelled distributors to devote more time and resources to win major orders.
Promo Industry Excellence Recognized at Facilisgroup’s 17th Annual TASA Awards
The ceremony honored the suppliers and distributors who often work behind the scenes to drive the industry forward.
6 Industry Firms Named to the Entrepreneur Franchise 500 List
The ranking recognizes franchises for their growth, franchisee support and brand strength.