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Welcome

The ASI Learning Network

Explore our robust library of courses to grow your industry knowledge, increase your sales and build your business.

The ASI Learning Network

Find the industry-leading professional development content that suits your needs, 24/7.

"I'm New to Promo"

Promo Industry Essentials

All About the Print Market

Fundamentals of ESP+

Sales Strategies

Marketing Tactics

AI Best Practices

Spotlight

Don’t miss this month’s featured content.

Using AI To Boost Your Creativity & Help Your Content Creation

The creative process is deeply personal, and in many instances your time can and should be spent playing, exploring and fostering a sense of discovery in order to improve your creative work. This course will dive into the basic functions of AI in relation to sparking your creativity and creating content; it’s not about using AI to improve operational efficiencies. You’ll learn how you can use free AI tools to increase your creativity, generate ideas, explore concepts, create rough design mockups on the fly, and gain insights and feedback – all while maintaining your own authenticity.

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Going Global: An Overview of the International Promo Marketplace

As the world becomes more interconnected, distributors’ clients are also growing their global presence. In this course, you’ll explore how the North American promo market differs from the promo markets in the EU and U.K.; areas of opportunity for U.S. and Canadian distributors and suppliers overseas; and smart ways to start building international relationships. You’ll also learn about the best overseas networking events and tradeshows to attend, as well as pitfalls to avoid as you grow your international client base and supplier network.

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BASI/MASI

Earn Your BASI or MASI Certification

Demonstrate your industry expertise with the Bachelor or Master of Advertising Specialty Information certification.

Ready to take the BASI or MASI exam?

Questions on both exams are based on industry experience and content in the ASI Learning Network. To request the BASI or MASI exam, you must:

  • Be a current member of ASI.
  • Attend at least one live ASI event (ASI Show, ASI Power Summit, fASIlitate, ConneX, PPM Power Meetings) or other promo industry event every two years.

Please note: You must pass the BASI exam before requesting the MASI exam. If you're not an ASI member, click here for information about joining ASI.

Details About Certification

ASI Education BASI

BASI

BASI certification shows you possess the fundamental knowledge you need to profitably navigate the promotional products marketplace.

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ASI Education MASI

MASI

MASI certification recognizes you as a true industry expert, maintaining the highest standards of professionalism, knowledge and experience.

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ASI Education BASI
BASI

Invest In Yourself. Impact Your Life.
In such a competitive market, advertising specialty distributors, suppliers and decorators need the skills to out-think, out-perform and out-service the competition. That's why ASI's Certification Program is such a great investment in yourself and your career.

BASI (Bachelor of Advertising Specialty Information)
With your BASI certification, you become part of a special group of marketing professionals who are recognized for their achievements. When you achieve your certification, you'll enjoy these exclusive benefits:

  • Frameable BASI certificate
  • Use of the BASI designation with your professional title
  • Receiving your BASI pin at an ASI Show Keynote with VIP seating
  • Posts celebrating your achievement on ASI’s social media

BASI Program Fees
It's free for ASI members to become BASI- or MASI-certified. ASI, which invests over $1 million annually to educate its members, covers the entire cost.

ASI Education MASI
MASI

Invest In Yourself. Impact Your Life.
In such a competitive market, advertising specialty distributors, suppliers and decorators need the skills to out-think, out-perform and out-service the competition. That's why ASI's Certification Program is such a great investment in yourself and your career.

MASI (Master of Advertising Specialty Information)
With your MASI certification, you are recognized as a true industry expert who has cultivated profitable and collaborative relationships with distributors and suppliers. When you achieve your certification, you'll enjoy these exclusive benefits:

  • Frameable MASI certificate
  • Use of the MASI designation with your professional title
  • Receiving your MASI pin at an ASI Show Keynote with VIP seating
  • Posts celebrating your achievement on ASI’s social media

MASI Program Fees
It's free for ASI members to become BASI- or MASI-certified. ASI, which invests over $1 million annually to educate its members, covers the entire cost.

Learn More

Frequently Asked Questions

Still have questions? Please email Kerry Boderman, Education Director.

The Learning Network is for ASI members of all experience levels – distributors, suppliers, decorators and those new to the industry – who want to grow their knowledge and improve their business results. Courses cover everything from how to use ESP+ more effectively to proven sales strategies and up-to-date market insights designed to help you work smarter, sell more and grow your revenue.
The content is presented by industry leaders, subject matter experts and pros at ASI, from all facets of business.
No. Access is included with your ASI membership – there’s no additional fee.
Yes. All courses are on-demand, allowing you to start, pause and resume as needed. Your progress is saved, so you’ll pick up right where you left off. You can also bookmark pages within the content, so you can quickly find something you want to review again in the future.
No. Some courses feature quizzes and knowledge checks, but courses are not graded.
No. There are no Continuing Education Unit points or credits earned; however, the Learning Network features gamification based on points achieved within the platform.
Yes. Your BASI/MASI is still valid, and it does not expire. If your certificate has an expired date, please email asieducation@asicentral.com with your information and we’ll be glad to send you an updated certificate.

Questions?

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