Explore our robust library of courses to grow your industry knowledge, increase your sales and build your business.
"I'm New to Promo"
Promo Industry Essentials
All About the Print Market
Fundamentals of ESP+
Sales Strategies
Marketing Tactics
AI Best Practices
Using AI To Boost Your Creativity & Help Your Content Creation
The creative process is deeply personal, and in many instances your time can and should be spent playing, exploring and fostering a sense of discovery in order to improve your creative work. This course will dive into the basic functions of AI in relation to sparking your creativity and creating content; it’s not about using AI to improve operational efficiencies. You’ll learn how you can use free AI tools to increase your creativity, generate ideas, explore concepts, create rough design mockups on the fly, and gain insights and feedback – all while maintaining your own authenticity.
Going Global: An Overview of the International Promo Marketplace
As the world becomes more interconnected, distributors’ clients are also growing their global presence. In this course, you’ll explore how the North American promo market differs from the promo markets in the EU and U.K.; areas of opportunity for U.S. and Canadian distributors and suppliers overseas; and smart ways to start building international relationships. You’ll also learn about the best overseas networking events and tradeshows to attend, as well as pitfalls to avoid as you grow your international client base and supplier network.
Demonstrate your industry expertise with the Bachelor or Master of Advertising Specialty Information certification.
Ready to take the BASI or MASI exam?
Questions on both exams are based on industry experience and content in the ASI Learning Network. To request the BASI or MASI exam, you must:
Please note: You must pass the BASI exam before requesting the MASI exam. If you're not an ASI member, click here for information about joining ASI.
BASI
BASI certification shows you possess the fundamental knowledge you need to profitably navigate the promotional products marketplace.
MASI
MASI certification recognizes you as a true industry expert, maintaining the highest standards of professionalism, knowledge and experience.
Invest In Yourself. Impact Your Life.
In such a competitive market, advertising specialty distributors, suppliers and decorators need the skills to out-think, out-perform and out-service the competition. That's why ASI's Certification Program is such a great investment in yourself and your career.
BASI (Bachelor of Advertising Specialty Information)
With your BASI certification, you become part of a special group of marketing professionals who are recognized for their achievements. When you achieve your certification, you'll enjoy these exclusive benefits:
BASI Program Fees
It's free for ASI members to become BASI- or MASI-certified. ASI, which invests over $1 million annually to educate its members, covers the entire cost.
Invest In Yourself. Impact Your Life.
In such a competitive market, advertising specialty distributors, suppliers and decorators need the skills to out-think, out-perform and out-service the competition. That's why ASI's Certification Program is such a great investment in yourself and your career.
MASI (Master of Advertising Specialty Information)
With your MASI certification, you are recognized as a true industry expert who has cultivated profitable and collaborative relationships with distributors and suppliers. When you achieve your certification, you'll enjoy these exclusive benefits:
MASI Program Fees
It's free for ASI members to become BASI- or MASI-certified. ASI, which invests over $1 million annually to educate its members, covers the entire cost.
Still have questions? Please email Kerry Boderman, Education Director.
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