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From RFPs to SOWs: How Distributors Are Solving the Toughest Client Requirements
Complex requirements from potential clients have compelled distributors to devote more time and resources to win major orders.
Top Stories
Convergence Corner: Gerardo Alvarado Talks Eco-Conscious Customers & Creative Solutions
The national sales manager for Canadian distributor Logic Group traces his history in print and promo and his company’s full suite of services.
Promo Insiders: Recapping ASI Show Orlando
ASI Media’s Sara Lavenduski and Hannah Rosenberger reflect on three energetic days in sunny Florida that kicked off a new year of sales.
ASI Orlando 2026: A Wrap-Up of the 3-Day Event
The industry’s first show of the year featured two days of exhibits, a full slate of professional development sessions and a keynote address.
Geiger Achieves EcoVadis Global Platinum Rating
The certification places the Counselor Top 40 distributor among the top 1% of assessed sustainable businesses globally.
Latest News
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What Distributors Should Know About Sustainable Sourcing
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Creativity & Storytelling Highlighted at PPAI Expo 2026
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Promo Industry Excellence Recognized at Facilisgroup’s 17th Annual TASA Awards
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6 Industry Firms Named to the Entrepreneur Franchise 500 List
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Counselor 2025 Product of the Year: Personalized Accessories
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Storm Creek Earns bluesign PRODUCT Certification
Product Hub
Products
This Week’s New Suppliers: Promo Primed for Success
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Elevated Travel Products
Companies in the travel, hospitality and leisure sectors can gift practical but elegant branded travel accessories to make a good impression on new clients in 2026.
Products
SanMar Launches Into Spring With 150 Styles Across 19 Brands
The release prioritizes what’s trending now, including fresh looks, performance and retail integration, according to the top supplier.
Cutter & Buck Expands With New Fulfillment Center Outside of Dallas
The facility is slated to open in Grand Prairie, TX, in October 2026.
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Reciprocity Road Shares 2025 BrandGood Giving Results
The distributor collective said its BrandGood initiative generated charitable contributions for industry-related nonprofits contributing to more than $400,000 in total donations over the past four ...
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Genumark Welcomes Marti Tarmichael as Senior Account Director
Tarmichael has experience at Counselor Top 40 distributors and will help support the Canadian distributor’s expansion into the U.S.
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Geiger Germany Subsidiary Acquires German Distributors S&P Werbeartikel and UP Werbemittel
The Counselor Top 40 distributor says the acquisitions will create new opportunities for employees and customers within its larger global organization.
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In The News - January 2026
StickerYou (asi/89791) in Toronto has appointed Brooks and Brooks as its new multi-line representation for the Northeast region of the U.S., and has added Fuzzy Stickers to its product lineup....
Promo for the Planet
Sustainability
Next Level Apparel Becomes U.S. Cotton Trust Protocol Member
Through the membership, the Counselor Top 40 supplier will be better able to track its cotton supply chain from fiber to finished apparel.
Sustainability
ASI Orlando 2026: Boost Sales With Sustainable Business Practices
Sustainability is a nonnegotiable for a growing number of end-buyers.
Sustainability
Top 10 of 2025: Promo for the Planet
Sustainability coverage this year included discussions on the most important certifications – as well as some exciting innovations and initiatives to watch.
Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo
A majority of respondents to the Counselor Top 40 distributor’s 2026 Swag Trends Survey said they prefer to give employees premium items to build unity and culture.
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How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats
After the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found even greater success with the team’s rivals.
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ASI Orlando 2026: Full Recap of the Show
The first promo trade show of the year offered attendees professional development opportunities and the latest product trends from more than 570 suppliers.
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ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote
The chief marketing officer of the Atlanta Hawks shared the story of starting her career as the Miami Heat’s first ball girl and making bold moves to reinvigorate a struggling brand.
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Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections
Team USA will look their best in Milan with vintage-inspired pieces, signaling some winter apparel trends for the promo industry.
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Giant Media
Looking Ahead: Promo Products To Pay Attention to in 2026
Gaze into the crystal ball and discover the products destined to dominate in the new year , plus sales strategies so you can turn these predictions into confirmed promo sales. Bestsellers ...
Alexa Springs
Q1 Sales Opportunities: Lucrative Promo Prospects for 2026
Kick off 2026 with momentum and maximize your revenue potential by tapping into high-impact promotional opportunities . These sales prospects should be at the top of your list to ...