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Trump Pledges ‘Day One’ New Tariffs on Mexico, Canada & China

Trump Pledges ‘Day One’ New Tariffs on Mexico, Canada & China

Top Stories

Why Is There So Much ‘Wicked’ Merch?

The over-the-top marketing campaign for the Broadway hit’s film adaptation helped boost it to a box office record for opening weekend.

3 Takeaways From the Savannah Bananas’ Viral Tee

The baseball team sold limited-edition T-shirts in honor of the duct-tape banana art that recently sold for $6.2 million at auction.

Ransomware Attack Highlights Threat to Supply Chain Management Providers

The hacking of software provider Blue Yonder, which specializes in supply chain logistics, is reportedly affecting clients that include grocery chains and Starbucks.

Publicly Traded Stran Promo Nearing Nasdaq Compliance, CEO Says

The Counselor Top 40 distributor has received deficiency notices from the stock market but is working to get its financial reporting in order after its former auditor landed in legal trouble.

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Product Hub

Joe’s Faves: Cozy Night In

Products

Joe’s Faves: Cozy Night In

Kick-start a wellness-focused campaign with these comforting and fun picks.

This Week’s New Suppliers: Practical Promo for Every Day

Products

This Week’s New Suppliers: Practical Promo for Every Day

Discover creative products from new ASI suppliers.

Editor’s Picks: Convenient Chargers & Power Banks

Products

Editor’s Picks: Convenient Chargers & Power Banks

Keep connected while making a brand statement with these tech accessories.

Laura Guerrero Named VP of Sales for Towel Specialties

Laura Guerrero Named VP of Sales for Towel Specialties

Guerrero has worked in industry sales, including time with Counselor Top 40 companies, for 15 years.

  • Survey: U.S. Economic Activity Surges to 2½-Year High

    Survey: U.S. Economic Activity Surges to 2½-Year High

    In November 2024, the S&P Global Flash U.S. Composite PMI – which gauges activity in the manufacturing and services sectors – rose to its highest level since April 2022.

  • In The News - November 2024

    Vantage Apparel (asi/93390), a Counselor Top 40 supplier, has appointed Adam Morales as regional account executive for New England. Morales has nearly 10 years of industry sales experience,...

Promo for the Planet

Koozie Group Adds More Products With KG Factor Designation

Sustainability

Koozie Group Adds More Products With KG Factor Designation

Now, 77% of its assortment carries the Keep It. Give It. Factor, demonstrating a reduced environmental impact through product longevity.

Storm Creek Adds Sustainable ‘Comfort Zone’ Apparel

Sustainability

Storm Creek Adds Sustainable ‘Comfort Zone’ Apparel

The crewneck, quarter-zip and pants in the collection are made from a fabric that includes Lenzing modal, a fiber made from sustainably managed beechwood forests.

Genumark Enhances Gifting With Nature-Based Initiatives

Sustainability

Genumark Enhances Gifting With Nature-Based Initiatives

The Counselor Top 40 distributor and certified B Corp has partnered with TELUS Environmental Solutions to offer tree planting, kelp planting and other projects for clients.

The Step-By-Step Guide to Selling Custom Products

The Step-By-Step Guide to Selling Custom Products

The  sales process for custom products  is more similar than you think to the stock products you're used to. By making  small adjustments  and noticing  upsell opportunities , you can walk away...

Sponsored Content

Q&A: No-Stress Custom Products — All Client Questions, Answered

Greater Pacific Industries

Q&A: No-Stress Custom Products — All Client Questions, Answered

Clients new to purchasing custom promos? No problem.  We've got all the  answers to common client questions  you need to put fears to rest and provide peace of mind on every order. Q:...

Meet melin: The World’s Most Premium Headwear

melin

Meet melin: The World’s Most Premium Headwear

When clients demand the most deluxe products possible, melin headwear (asi/34372) should be at the top of your list. Having earned the title of the world's most premium headwear , these ...

How To Screen Print With Only a Heat Press: New Inktra® Screen Printed Transfers

STAHLS'

How To Screen Print With Only a Heat Press: New Inktra® Screen Printed Transfers

Learn how you can screen print with just your heat press, all without the messy inks, squeegees, burning screens and cleanup! Introducing Inktra® Screen Printed Heat Transfers. Featuring real...