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‘Leveling the Playing Field’: Promo Pros Who Support Tariffs Speak Out
Citing reasons ranging from boosting American manufacturing to erasing the country’s trade imbalance, more than a third of distributors support Trump’s tariffs, according to ASI Research.
Top Stories
Gemline Donates Over $525,000 in 2024
That was just one of many highlights in the Counselor Top 40 supplier’s fifth annual corporate social responsibility report.
Branding Together: The State of Sustainability in Print & Promo
Ben Grossman of SwagCycle and Mel Lay of Allmade Apparel talk about the progress the print and promo industry have made when it comes to sustainability – and where the biggest challenges still lie.
What a Distributor and a Supplier Learned From Their Rebrands
Dryvve and Bold Promo share their best advice and explain why rebranding was a necessary and welcome change.
California Becomes First State To Sue President Donald Trump Over Tariffs
The Golden State’s complaint makes claims similar to other recent lawsuits against the levies – namely, that the president lacks the legal authority to enact his sweeping import duties.
Latest News
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U.S. Will Charge Chinese Shipping Companies & China-Made Ships Fees for Port Calls
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BELLA+CANVAS Forms Strategic Partnership With Print-on-Demand Firm Stakes Manufacturing
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Acquisition Drives Sales Gain for Stran Promo But Firm Posts $4M Loss in 2024
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In The News - April 2025
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This Week’s New Suppliers: Promo Products for Pros
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Editor’s Picks: Versatile Drawstring Bags & Fanny Packs
Product Hub
Products
This Week’s New Suppliers: Branded Items for Every Client
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Bold Beverage Accessories
Appeal to a variety of demographics with these beverage-themed picks, from straw toppers to wine sets.
Products
Promotions Planner: Beat the Heat
Start presenting ideas to clients for promotional campaigns centered around July observances.
Ennis Inc. Acquires Northeast Envelope
The Midlothian, TX, print firm’s acquisition, its first in nearly a year, enhances its presence in the eastern U.S.
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Koozie Group & Garyline To Combine Under Same Private Equity Ownership
Mill Point Capital LLC, a New York City-based PE firm, has acquired Koozie Group. The firm already had Garyline in its portfolio.
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BDA Names Nina Kersey Senior Director of Sales
Kersey joins the Counselor Top 40 distributor with more than two decades of sales leadership experience.
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Libertarian Public Interest Law Firm Sues Trump Administration Over Tariffs
Bringing the suit on behalf of five businesses that claim harm from the new import duties, the Liberty Justice Center says President Trump lacks the legal authority to implement the levies.
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The Bright Side: Koozie Group Donates Over $26,000 to United Way
The supplier said it has given more than half a million dollars in cash and in-kind donations to the organization over the last three years.
Promo for the Planet
Sustainability
Pro Towels Receives EcoVadis Silver Rating
The recognition puts the supplier in the top 15% of participating companies.
Sustainability
Hirsch Receives Platinum Certification From Green Business Benchmark
The Houston-based supplier also announced ESG initiatives, including long-term plans to reduce carbon emissions.
Sustainability
VIDEO: Why Sustainability Matters to the Promo Industry
ASI Media Editor Theresa Hegel discusses why supply chain transparency and third-party certification are important.
How the Print Industry Is Reacting to Tariffs
Though not as severely impacted as the promo parts of their businesses, printers are still anticipating effects on their costs and investments in equipment.
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Why Bands Should Take Their Merch Beyond T-Shirts & Posters
Bon Iver’s gigantic campaign for its new album shows the power of aligning with premium brands and tapping into unique products.
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Big Markets 2025: Education
Increased competition for students is causing schools to market themselves more aggressively.
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Big Markets 2025: Healthcare
Adoption of tech and greater need for care is driving growth in this stalwart sector.
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Big Markets 2025: Automotive
This sector’s postpandemic rebound has given way to a new set of concerns.
Sponsored Content
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From Blank to Bank: The Power of Custom Headwear
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How To Heat Up Your Sales With Branded Matches
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