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Promo Insiders: Vera Muzzillo & Michael Roney Break Down Proforma’s Blockbuster Safeguard Deal
The Proforma executives discuss how one of the largest distributor acquisitions in promotional products history came together.
Top Stories
ASI’s 2026 Ad Impressions Study: 3 Key Insights on the International Market
As more North American promo companies establish a foothold overseas, here are encouraging findings that show what matters most to international end-users.
Kate Nash Joins Summit Group as VP of Strategic Growth
Nash will be tasked with growing key client partnerships and supporting Summit’s continued evolution, according to the Counselor Top 40 distributor.
Promo Insiders: Andrew Titus & Walter Miska Discuss What’s Next for Fully Promoted
Former President Titus and new Brand President Miska talk about the future of the Counselor Top 40 distributor.
SanMar Reaches Agreement to Acquire BELLA+CANVAS
The fashion blanks provider will remain an independent brand offered through authorized wholesale distributors nationwide.
Latest News
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‘Dyslexia Is My Superpower’: How Josh Turner of Stand4 Socks Found Success
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This Week’s New Suppliers: New Product Drop
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Why the Most Valuable Brand Moments Can’t Be Measured in Impressions Alone
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ASB Raises $10,000 for Unhoused Mothers & Pregnant Women in Northeastern Minnesota
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SnugZ Announces Partnership With Sustainable Wallet Brand Ekster
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Q&A: Why the ASI Show Pavilion at PRINTING United Expo Is Key for Promo
Product Hub
Products
This Week’s New Suppliers: Fun in the Sun
Discover creative products from new ASI suppliers.
News
Editor’s Picks: Sustainable Drinkware
Make eco-conscious choices in one of promo’s most popular categories with these sustainable branded tumblers and mugs.
Products
This Week’s New Suppliers: Make an Impression
Discover creative products from new ASI suppliers.
Orbus Named Alliance Franchise Brands’ Display Manufacturer of the Year
The award is given to a top supplier annually.
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Genumark Named to Canada’s Best Managed Companies
The distributor has been recognized for more than 10 years in a row and has again reached Platinum Club status.
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Arch Promo Group Appoints New Sales Leadership
Rich Annino, Rick French and Tracie Kwiatkowski will provide added support to customers on the East Coast.
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SRG Promotes Rajanathan Balen to EVP of Global Trade
Balen joined the supplier in 2005 and has since become instrumental in operations and sourcing strategy.
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Par One Golf Specialties Partners With J. Pritchard Pickleball Apparel
The partnership will allow the Cleveland-headquartered golf supplier to expand into the pickleball space.
Promo for the Planet
Sustainability
S&S Activewear Adds Tools To Help Customers Search for Responsibly Produced Products
The Counselor Top 40 supplier has implemented search filters on its website to make it easier to find products with verified sustainability attributes.
Sustainability
Gildan Now Sourcing 100% of Cotton Sustainably, According to Report
The Counselor Top 40 supplier recently released its 22nd sustainability report, highlighting progress toward a variety of environmental and social responsibility goals.
Sustainability
‘Proof Over Promises’: 2nd Annual Sustainable Merch Summit Celebrates Promo’s Progress
On Earth Day, industry leaders gathered for honest conversations on sustainability certifications, transparency and growth.
Buyers Are Using AI for Search – Are You Showing Up?
Conversational AI is quietly rerouting corporate accounts. Here’s what distributors can do about it.
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Case Study: How Whitestone ‘Wrapped’ Up Spotify’s Annual Employee Gifting Campaign
Whitestone Branding built a fully custom merch kit to help the world’s largest audio streamer celebrate its buzzy year-end campaign.
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The 2026 Trade Show Planning Guide
Check out ASI Media’s 20th annual comprehensive listing of North American and international trade shows for the promotional products industry and those that focus on markets, products and materials...
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Tracy Swan Wants You To Take a Vacation
The longtime distributor’s new company, The Promo Gap, provides short-term coverage offerings to professionals across the promo industry.
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The 2026-2027 Multi-Line Rep Directory
Here’s the latest listing of the industry’s MLR firms from ASI’s database.
Sponsored Content
Tomax USA
Take Your Sales Potential to the Max: How Partnering With a Promo Tech Leader Drives Profits
The promo tech category is booming, and now's the time to take advantage. Discover how to maximize margins , move faster than competitors and capitalize on one of the hottest segments in the...
Continental Marketing Services, Inc.
A Smarter Way To Sell Bags: How Your Supplier Can Give You a Competitive Edge
When everyone's selling bags, differentiation matters. Instead of trying to compete on price alone, offer stronger value to your clients by telling a story about the supplier behind their bag...
SnugZ USA
Discover the Drinkware Everyone’s Talking About
Don't miss the new glassware collection from SnugZ USA (asi/88060): your one-stop-shop for all of the premium glassware that your clients are looking for. From sleek, modern silhouettes to...