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BDA Acquires Harper + Scott
The move, one of the highest-profile promo acquisitions of 2025, is set to enhance Counselor Top 40 distributor BDA’s custom project capabilities.
Top Stories
Promo Insiders: PromoKitchen & the Importance of Mentorship
Ashley Colautti and Halle Moore, both “chefs” on PromoKitchen’s board, join Promo Insiders to discuss the importance of mentorship in promo ahead of the industry nonprofit’s 15th birthday.
S&S Activewear Sunsets Textile Recycling Program, Citing Lack of Data
The Counselor Top 40 supplier said its recycling partner Give Back Box wasn’t able to provide quantifiable data on emissions and product end-of-life.
Why Labels Could Be the Next Big Opportunity in Promo
Digital printing technology makes custom labels faster, more flexible and more profitable.
Federal Appeals Court Rules Trump ‘Reciprocal’ Tariffs Illegal
However, the court decision leaves current tariffs in place until Oct. 14, giving the president time to appeal the ruling up to the Supreme Court.
Latest News
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Promotions Planner: Holidays Beyond the Holidays
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Does Your Company Qualify for Counselor’s Best Places to Work List?
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Infographic: The Sales Environment in Canadian Promo
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Veritiv Operating Company Acquires Packaging Distributor S. Walter Packaging Corp.
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Redwood Classics Apparel Unveils Co-Brand Series
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In The News - September 2025
Product Hub
Products
This Week’s New Suppliers: Fun & Classic Promo
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Tasty Food & Beverage Gifts
Show off client branding – and appeal to recipients’ taste buds – with a fun food kit.
Products
This Week’s New Suppliers: Everyday Essentials
Discover creative products from new ASI suppliers.
Zagwear Hires John Flath as VP of Sales & Marketing
Flath joins the New York-based distributor with more than a decade of experience at Counselor Top 40 firms HALO Branded Solutions and Staples Promotional Products.
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S’well Returns to Direct Distribution After Years of Exclusive Supplier Agreements
Part of Lifetime Brands Inc., the reusable drinkware brand said distributors will now have access to its full catalog with no limitations or exclusivity barriers.
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Vantage Announces Integration With Cutter & Buck
Distributors using Vantage Webstores can stock their online stores with styles from Cutter & Buck, all of which are available for print-on-demand decoration.
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Canadian Solutions for Business Welcomes New Leadership
The appointments are part of CSB’s strategy to build its presence in Canada. CSB is part of Counselor Top 40 distributor American Solutions for Business.
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Brittany Frase Joins MadeToOrder as Chief Revenue Officer
Frase formerly served as vice president of sales at Counselor Top 40 supplier Hirsch.
Promo for the Planet
Sustainability
Survey: Gen Z Wants Sustainable, Socially Responsible Promo
ASI’s 2025 cohort of summer interns shared their thoughts on the industry and what’s important to them in a survey and subsequent focus group discussion.
Sustainability
Q&A: BDA Sustainability Head Discusses Signing The Climate Pledge
The Counselor Top 40 distributor has committed to reaching net-zero carbon emissions by 2040.
Sustainability
Infographic: Demand for Sustainable Promo Is on the Rise
Data from the 2025 Counselor State of the Industry report and ASI’s End-Buyer Research Series show an increase in clients requesting environmentally friendly promo – particularly validated by third...
How Promo Products Helped Save a Texas Print Brokerage
Having a diversified business has helped ColorMix Graphics & Printing thrive.
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Texas Decorator Explores the Power of Print & Promo
C.C. Creations proves why being a true one-stop shop is the future of convergence.
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Decorating Roundup: Stahls’ Unveils Liquid 3D Emblem Technology
Also, Roland DG wrapped a digital grand piano with custom artwork, and ColDesi introduced an advanced ink management system.
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How Print on Demand Is Reshaping Promo
The decoration industry is embracing the tech-fueled, just-in-time order and fulfillment system. But first, it’s important to clear up common misconceptions hindering its growth.
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More Than a Logo: How Cracker Barrel Created Controversy Through a Minimalist Logo Update
The restaurant chain wanted to bring its logo into the 21st century. It ended up creating a social media firestorm and meme frenzy.
Sponsored Content
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2025 Premium Gift Guide: Sell High-End Headwear To Win Holiday Sales
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STAHLS'
Podcast: How To Master Direct-to-Film Decoration: Benefits, Best Practices & More
Get ready to learn everything you need to know to become a direct-to-film decoration expert. On today's podcast, we're joined by Jennifer Johnson, strategic account executive at STAHLS'...
Caro-Line
How To Make the Sale for American-Made Blankets
Crafted with comfort and style, U.S.-made blankets from American Blankets by Caro-Line (asi/44020) will weave your client's brand into the lives of recipients for years to come. We're covering...