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A New Executive Order Further Enforces Made-in-USA Labeling Requirements
The announcement comes just months ahead of events like America250 and the 2026 World Cup.
Top Stories
Convergence Corner: How Brandon Lutz & The Foundry Use Print & Promo for Beverage Industry Customers
Coming from outside of print and promo, the beverage-focused distributor has a unique perspective.
Promo Insiders: Our Favorite Trends, Ideas & Moments From ASI Show Fort Worth 2026
The Counselor editors recap all the highlights from ASI’s signature Southwest trade show.
ASI Names Ashish Mittal as New CEO
Matthew Cohn and Stephanie Cohn Schaeffer, third-generation siblings, are named ASI board co-chairs as longtime Chairman Norman Cohn becomes chairman emeritus.
American Solutions for Business To Go by ASB as Part of Official Rebrand
The refresh, which was announced at the company’s national sales conference, will also include a new logo, color palette and typeface.
Latest News
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7 Reasons Print on Demand Can Drive More Sales
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Web-To-Print Software Provider CloudLab Joins Cimpress
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Sprinters Advertising Taps Nathan Cordier as New Head of Sales
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This Week’s New Suppliers: Springtime Swag
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ASI Fort Worth 2026: Product Showcase Winners
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Fully Promoted Welcomes More Than 200 Attendees to Its Annual Summit
Product Hub
Products
ASI Fort Worth 2026: Top Apparel & Headwear Trends From the Show Floor
Innovative polos, reimagined workwear and smart updates to caps and women’s tops were just a few of the best highlights from the show.
Products
This Week’s New Suppliers: Shamrockin’ New Promo Picks
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Mindful Made-in-USA Products
Meet demand from clients looking for domestically manufactured giveaway options this year.
In The News - March 2026
High Caliber Line (asi/43442) has announced that Ray Jimenez, a promo professional with over 25 years of industry experience, has joined its sales team. Jimenez, who has worked for both...
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American Solutions for Business To Go by ASB as Part of Official Rebrand
The refresh, which was announced at the company’s national sales conference, will also include a new logo, color palette and typeface.
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Cintas Acquires UniFirst in $5.5B Deal
The Counselor Top 40 distributor’s third attempt at acquiring UniFirst, a workwear and uniform company, was a success, marking its largest acquisition to date.
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BirdieBox Launches Custom Fulfillment & 3PL Service Platform
BBX Foundry will provide streamlined services for both B2B and B2C clients.
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Industry Veteran Scott Nussinow Joins Flowz Staffing
Nussinow will serve as vice president of sales for the firm, focusing on helping promo companies connect with staffing solutions.
Promo for the Planet
Sustainability
Sustainable Merch Summit 2026 Set for Earth Day
The second annual virtual summit, hosted by the Branded Merch Network, ASI, Apparelist and 2 Regular Guys, will cover the importance of certifications and reveal the real state of sustainable merch.
Sustainability
In 2025, SwagCycle Facilitated Nearly $9M in Charitable Donations
The landfill diversion solution for the promo industry has enabled more than $12.6 million in charitable giving since launching in 2019.
Sustainability
Q&A: Mel Lay of Allmade on the Importance of Showing Your Impact
The sustainable apparel supplier recently updated the impact calculator on its website.
ASI Fort Worth 2026: Full Recap & All Our Coverage
The largest promo trade show in the Southwest set an attendance record for the decade and offered top-notch education, hot product finds and high-value networking.
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ASI Fort Worth 2026: Keynoter Nick Friedman on How Brands Can Thrive
The co-founder of College HUNKS Hauling Junk & Moving offered actionable takeaways on building trust with end-buyers and providing winning solutions.
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How Magician Alex Ramon Brings Surprise & Showmanship to His Apparel Decoration Business
Ramon, a working magician, invested in his own screen-printing and embroidery business for his branded merchandise.
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ASI Fort Worth 2026: Tap Into the Growing Uniform Market
At his Power Session, Caleb Churchill of Workwear Outfitters discusses how selling uniforms can help unlock new revenue streams.
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Packaging & Promo: A Powerful Pair
One way to elevate client experience? Combine promotional products with thoughtful, high-end packaging.
Sponsored Content
STAHLS'
Podcast: Why Patches & Emblems Are a Beginner-Friendly Decoration Favorite
Have you ever thought about decorating with patches and emblems , but weren't sure where to start? Consider this podcast your crash course on how to get started. Today we're joined by Lizz...
SnugZ USA
Introducing Puffin Drinkwear: Now Available for Promo
Delight your clients with a unique can cooler that's as functional as it is fun. We're talking about Puffin Drinkwear , now available from trusted supplier SnugZ USA (asi/88060). You read...
Wendell August Forge
Why You Should Sell Made in the USA for America’s 250th Anniversary
This year marks America's 250th anniversary , bringing with it demand for American-made goods and branding opportunities for American businesses and events. Help your clients celebrate this...