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To Dye For: Why Custom Colors Are Trending in Apparel

How College Hill Maintains Its Local Roots Amid Growth & Expansion

The Print Sales Opportunity of Tags and Labels

Classic Categories Dominate ESP Searches in 2024

The industry’s staple products ended up on top for the year, while social media and culture shifts fueled interest in the fastest-growing search terms.

The Bright Side: Logomark Holds Naming Contest for Shelter to Soldier Service Dog

Leez Osterstock of Counselor Top 40 distributor BAMKO suggested the winning name for the 10-month-old shepherd/lab mix, who will be paired with a U.S. military veteran in need thanks to Logomark’s ...

Indianapolis-Based Distributor Tactive Acquires Fellow Indy Firm Concept Prints Inc.

CPI employees are coming aboard and the firm with a 43-year history will go to market under the Tactive name.

Obituary: Fred Albrecht, Proforma Albrecht & Co.

The long-time co-owner of one of promo’s most successful distributorships and the 2024 Counselor Lifetime Achievement Award honoree passed away on Jan. 23.

Promo Industry Achieves Record Sales in 2024 Despite Challenges

ASI Research shows that distributors increased collective sales by 1.8% year over year to $26.6 billion – a new high-water mark.

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Products

This Week’s New Suppliers: New Promo for You

Discover creative products from new ASI suppliers.

Products

Editor’s Picks: Sleek Sport Bottles

These drinkware picks are great for sports teams, fitness centers or campaigns centered around the great outdoors.

Strategy

ASI Orlando 2025: Product Showcase Winners

As suppliers unveiled new products at ASI Orlando to kick off 2025, distributors had the chance to vote on their favorites.

Industry News

ASB Unveils Cross-Border Business System Features

The PS 9.2 Multi-Company/Multi-Currency system enhancement will allow owners to do business in multiple countries.

MD-Brand Acquires Route One Apparel

The deal involves two Maryland companies that operate in the retail and custom decorated apparel/promo channels.
Vantage Apparel Appoints Lauren Monnier as Director of Merchandising

Monnier, a former exec at clothing retailer Club Monaco, has more than 15 years of apparel-industry experience.

3M/Promotional Markets’ Sales Reportedly Dropped About 3% in 2024

Still, the Counselor Top 40 supplier is excited about new initiatives for 2025, including its reentry into the European promotional products marketplace.
StickerYou Partners with Buying Groups, Multi-Line Reps in U.S.

The new collaborations will position the Toronto-based supplier to grow its North American presence and expand its customized product offerings.

Promo for the Planet

Cintas CEO Says ‘Future Is Bright’ in 2024 Sustainability Report

Strategy

Case Study: How Promo Products Help a School District Printer Thrive

Promo has become a six-figure source of revenue for Deer Valley Unified School District’s Print Services operation.

Decorating Roundup: Epson Announces First Direct-to-Film Printer

Also, International Coatings releases a reformulated Legacy White, and Stahls’ offers its downloadable 2025 catalog.
Moving Fast Into 2025: A Message From Tim Andrews

Last year underscored the power of promo, and there’s more to come this year.

Case Study: ‘Lighting the Beam’ for the Sacramento Kings With Custom Merch

Promo pro Harry Ein created a built-from-scratch light-up replica of the NBA team’s arena, themed around the Kings’ famous rallying cry.
2025 Distributor Sales Toolkit: Resources To Start the Year Strong

A new year in promo has begun - are you ready? In the competitive world of sales, having the right resources can make all the difference between winning an order and missing out on an...

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