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What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization
A new ad from Etsy lays out the ingredients for successful gift giving this holiday season.
Top Stories
Branding Together: Unboxing the Power of Custom Packaging
Lauren Davis and Sean Doherty of Box Genie explain the emotional impact of a well-designed unboxing experience and explore some current trends in packaging.
Promo Insiders: Lessons From Starbucks, Taylor Swift & Other Viral Merch Moments
In this episode of Promo Insiders, ASI Media editors break down some of their favorite “merch in the wild” stories of the past few weeks.
Jill Albers Returns to BAMKO as VP of Client Success
Albers previously worked at the Counselor Top 40 distributor from 2018 to 2023.
Stran Promotional Solutions’ Sales Up 29% in Q3 but It Still Posts Net Loss
The Counselor Top 40 distributor reached sales of nearly $26 million in the third quarter, with sales up more than 50% in total for the first nine months of 2025.
Latest News
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Editor’s Picks: Stylish Sweaters & Vests
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Q&A: How Boundless Measures Sustainable Sourcing With PRISM Initiative
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Stahls’ Fulfill Engine Integrates Spoke Custom Products
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Making a Business Case for Sustainability
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In The News - November 2025
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Automate & Elevate Event Explores AI’s Role in Promo
Product Hub
Products
This Week’s New Suppliers: Cool Promo for Q4
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Practical Power Banks & Chargers
Meet an important need for end-users on the go with branded tech accessories to charge phones, tablets and other devices.
Products
Promotions Planner: Spread the Love
Start presenting ideas to clients for promo campaigns centered around February observances.
Alison Beletz Joins Tekweld as Director of Marketing
Beletz will oversee product launches, digital marketing campaigns, content development and trade show engagement for the Counselor Top 40 supplier.
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DML Creation Promotes Rosa Melizza to National Sales Manager
Previously the company’s operations manager, Melizza has more than 20 years of industry experience.
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Nikki Stella Joins ASI as Senior VP, Strategic Relationships & Initiatives
Stella will work across various ASI teams to serve distributors, suppliers and decorators.
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Jen Guse Takes on New Role as National Sales Manager at 3M/Promotional Markets
Guse has spent close to a decade at the Counselor Top 40 supplier.
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Promo Industry Rallies Around Jamaica After Hurricane Melissa
Companies on the island are rebuilding what they lost – while giving back to communities in need.
Promo for the Planet
Sustainability
Meet Jacaranda, the Apparel Brand Making Sustainable Promo Items With Hemp
The brand wants to empower businesses to make a positive environmental impact.
Sustainability
PRINTING United Expo 2025: Actionable Sustainability Steps for Apparel, Decorators & More
Apparel, decoration and print experts weighed in on how to make incremental changes toward a sustainable future.
Sustainability
What Jane Goodall Taught Us About Sustainable Promo
The world-famous primatologist and conservationist died of natural causes earlier this month, but her legacy reminds us why sustainability still matters.
Best in Branding: The Brands That Won Halloween & Why It Matters
This special edition of ASI Media’s Best in Branding series breaks down why Halloween has become a key opportunity for brands and spotlights this year’s standout spooky promo campaigns.
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VIDEO: A Look at the Converging Worlds of Print & Promo
Theresa Hegel, executive editor of special projects and sustainability, sat down with Gabby Houck of Wide-Format Impressions to talk about how wide-format printers can expand into promotional produ...
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Dialing Into Nostalgia: How Jackalope Kreative Turned Vintage Phones Into Branded Art
The distributor worked with a small mom-and-pop company to breathe new life into unused rotary phones, transforming them into a story-rich, sustainable, high-end promo product.
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My Favorite Merch: Stephanie Hinkle, MadeToOrder
Industry distributors share the promo products that they love the most
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PRINTING United Expo 2025 Wrap-Up: Stats, Figures & Storylines From Orlando
Across more than 1 million square feet of exhibition space and countless education sessions, here are the main takeaways from the annual trade show.
Sponsored Content
Alexa Springs
Q1 Sales Opportunities: Lucrative Promo Prospects for 2026
Kick off 2026 with momentum and maximize your revenue potential by tapping into high-impact promotional opportunities . These sales prospects should be at the top of your list to ...
Greater Pacific Industries
Plan Now for 2026: Sales Tips To Start the Year Strong
A new year will be here before you know it. Are you ready? Plan ahead now and prepare for a powerful start to 2026 with these promo sales tips on how to refresh your sales strategies and ...
SnugZ USA
2025 WishBook Holiday Gift Guide
Cozy season just called, and these end-of-year sales ideas will leave you feeling warm and snuggly inside. Get your holiday gift guide now to discover festive finds that bring all the glow...