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Promo Insiders Deep Dive: The Growing Threat of Natural Disasters
As major weather-related disasters ravage the U.S. and the world, promo companies need to have emergency preparedness and disaster response plans in place.
Top Stories
Convergence Corner: Katie Grimes Delivers Custom-Made Magic
The account executive from MadeToOrder walks through a custom order that required a bit of imagination.
S&S Expands FAST Platform Into Canada & Hard Goods
The hard goods will be available in the U.S. through Profill Solutions, the fulfillment company owned by Counselor Top 40 supplier Hit Promotional Products.
Promo Insiders: Parker Clay CEO on Making a Positive Global Impact
Ian Bentley, who founded the leather goods brand with his wife, Brittany, in 2014, is on a mission to empower women in Ethiopia through sustainable job opportunities – all while creating a lasting ...
Canadian Promo Leaders React to New Tariff Developments
The new 50% duties on Canadian products and Canada’s planned reciprocal levies on American imports is causing whiplash and uncertainty ahead of the Q4 gifting season.
Latest News
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This Week’s New Suppliers: Fresh Finds for a New Month
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Infographic: Sustainability Trends in Canadian Promo
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Editor’s Picks: Electronics & Tech Accessories
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Family Welcomes Service Dog Through 4 Paws for Ability With Support From Koozie Group
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In The News - August 2026
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The MRL Group Relaunches With Executive Hires, Brand Refresh & Marketing Operations Enhancements
Product Hub
Products
This Week’s New Suppliers: Promo Worth Sourcing
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Elevated Home & Kitchen Tools
Home and kitchen tools are an ideal place to add branding to an item that consumers likely already use.
Products
This Week’s New Suppliers: Products for a Lifetime
Discover creative products from new ASI suppliers.
How Print on Demand Is Transforming Corporate Merchandise Programs
By reducing inventory risk and expanding choice, print on demand is fundamentally changing the economics of the promo industry.
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Hit Promotional Products Opens 800,000-Square-Foot Ohio Facility
The project doubles the Counselor Top 40 supplier’s existing footprint in greater Cincinnati.
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Prime Line Brings on Tom Clouser as Senior Strategic Account Manager
Clouser comes to the supplier with over two decades of sales and business development experience.
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US, Canada Fail To Reach a Trade Deal
The 50% tariffs on Canadian goods announced in July are now in effect. The Canadian government said it will implement its own retaliatory duties on Sept. 8.
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Vantage Apparel Completes Employee Training Initiative
The Counselor Top 40 supplier partnered with local educational institutions to offer more than 100 hours of professional development for its team members.
Promo for the Planet
Sustainability
How Green Giftz Was Ahead of the Sustainability Curve
Karen Scarpino and her Michigan-based promo firm were creating unique upcycled products decades before it was a common practice in the industry.
Sustainability
Is Your Business Ready for California’s Textile Waste Law?
California’s landmark extended producer responsibility legislation passed a key deadline earlier this month. Experts urge promo companies to make preparations now before full implementation of the ...
Sustainability
Gemline Adds LifeStraw to Portfolio of Purpose-Driven Retail Brands
A curated assortment of the brand’s hydration and reusable drinkware solutions are part of the Counselor Top 40 supplier’s Fall 2026 collection.
Does Branded Apparel Correlate to a Winning Shark Tank Pitch?
While it’s not a slam dunk, wearing company-branded T-shirts seems to have a positive effect on how much Sharks are willing to invest in a company, particularly in later seasons.
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5 Packaging Mistakes To Avoid
Label and package printing can be a lucrative market, but there are complications to consider before taking the plunge.
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My Favorite Merch: Cindy Mullen, BAMKO
Industry distributors share the promo products that they love the most.
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Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)
People in European countries like the U.K. were left without eclipse glasses to safely view this week’s total solar eclipse, which could’ve been avoided with proper promo planning.
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Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report
The Counselor Top 40 supplier also said it transitioned to products that don’t contain intentionally added PFAS “forever chemicals” last year.
Sponsored Content
Vault Promotions
Name Badges: The Easiest Add-On Sale You’re Probably Overlooking
The best customers to sell to are the ones you're already working with . Increase your sales by pitching name badges as an easy add-on to programs you're already fulfilling orders for. ...
STAHLS'
Now Available: 2026 Print on Demand Industry Report
Transform your apparel and merchandising strategy with the exclusive Print on Demand Industry Report from STAHLS' (asi/88984), built from firsthand insights gathered at the Print on Demand...
melin
How To Win Bigger, Better Orders: The Benefits of Co-Branding With a Premium Retail Brand
Want to win business with prestigious brands, but don't know where to start? Consider co-branding with melin (asi/34372), your "in" for higher profits from high-end clients . Find out how...