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What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization
A new ad from Etsy lays out the ingredients for successful gift giving this holiday season.
Top Stories
Promo Insiders: International Trade Negotiations, Supply Chain Destruction & the Legality of Trump’s Tariffs
In this episode of Promo Insiders, international trade and policy expert Babak Hafezi weighs in on what the future of tariffs could mean for promo businesses.
Branding Together: Unboxing the Power of Custom Packaging
Lauren Davis and Sean Doherty of Box Genie explain the emotional impact of a well-designed unboxing experience and explore some current trends in packaging.
Promo Insiders: Lessons From Starbucks, Taylor Swift & Other Viral Merch Moments
In this episode of Promo Insiders, ASI Media editors break down some of their favorite “merch in the wild” stories of the past few weeks.
Jill Albers Returns to BAMKO as VP of Client Success
Albers previously worked at the Counselor Top 40 distributor from 2018 to 2023.
Latest News
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Osborne Coinage Rediscovers Lincoln’s 1860 Campaign Die & Strikes New Batch of Collectibles
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Thumbprint Signals Growing Investment in AI With Appointment of Director of Tech
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This Week’s New Suppliers: Gobble Up These Hot New Products
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PCNA Partners With Sustainable Drinkware Brands Ocean Bottle & HidrateSpark
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In The News - November 2025
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Editor’s Picks: Stylish Sweaters & Vests
Product Hub
Products
This Week’s New Suppliers: Cool Promo for Q4
Discover creative products from new ASI suppliers.
Products
Promotions Planner: Spread the Love
Start presenting ideas to clients for promo campaigns centered around February observances.
Products
This Week’s New Suppliers: Sensible Selections
Discover creative products from new ASI suppliers.
Stahls’ Fulfill Engine Integrates Spoke Custom Products
The print-on-demand platform has added more than 70 products from the division of Counselor Top 40 supplier PCNA.
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Stran Promotional Solutions’ Sales Up 29% in Q3 but It Still Posts Net Loss
The Counselor Top 40 distributor reached sales of nearly $26 million in the third quarter, with sales up more than 50% in total for the first nine months of 2025.
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Alison Beletz Joins Tekweld as Director of Marketing
Beletz will oversee product launches, digital marketing campaigns, content development and trade show engagement for the Counselor Top 40 supplier.
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Nikki Stella Joins ASI as Senior VP, Strategic Relationships & Initiatives
Stella will work across various ASI teams to serve distributors, suppliers and decorators.
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Jen Guse Takes on New Role as National Sales Manager at 3M/Promotional Markets
Guse has spent close to a decade at the Counselor Top 40 supplier.
Promo for the Planet
Sustainability
Q&A: How Boundless Measures Sustainable Sourcing With PRISM Initiative
Andrea Stoll, chief marketing officer of the Counselor Top 40 distributor, explains how a responsible sourcing strategy that measures impact is a competitive advantage.
Sustainability
Making a Business Case for Sustainability
Print service providers explain how they’re incorporating sustainable practices into their companies.
Sustainability
Meet Jacaranda, the Apparel Brand Making Sustainable Promo Items With Hemp
The brand wants to empower businesses to make a positive environmental impact.
Automate & Elevate Event Explores AI’s Role in Promo
The virtual summit, hosted by Branded Merch Network on Nov. 13, featured leaders in the print, promo and apparel industries who are using generative AI and other automation tools to streamline work...
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Best in Branding: The Brands That Won Halloween & Why It Matters
This special edition of ASI Media’s Best in Branding series breaks down why Halloween has become a key opportunity for brands and spotlights this year’s standout spooky promo campaigns.
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VIDEO: A Look at the Converging Worlds of Print & Promo
Theresa Hegel, executive editor of special projects and sustainability, sat down with Gabby Houck of Wide-Format Impressions to talk about how wide-format printers can expand into promotional produ...
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Dialing Into Nostalgia: How Jackalope Kreative Turned Vintage Phones Into Branded Art
The distributor worked with a small mom-and-pop company to breathe new life into unused rotary phones, transforming them into a story-rich, sustainable, high-end promo product.
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My Favorite Merch: Stephanie Hinkle, MadeToOrder
Industry distributors share the promo products that they love the most
Sponsored Content
Giant Media
Looking Ahead: Promo Products To Pay Attention to in 2026
Gaze into the crystal ball and discover the products destined to dominate in the new year , plus sales strategies so you can turn these predictions into confirmed promo sales. Bestsellers ...
Alexa Springs
Q1 Sales Opportunities: Lucrative Promo Prospects for 2026
Kick off 2026 with momentum and maximize your revenue potential by tapping into high-impact promotional opportunities . These sales prospects should be at the top of your list to ...
Greater Pacific Industries
Plan Now for 2026: Sales Tips To Start the Year Strong
A new year will be here before you know it. Are you ready? Plan ahead now and prepare for a powerful start to 2026 with these promo sales tips on how to refresh your sales strategies and ...