Promo Research
ASI Insights
The mission of ASI’s insights team is to provide data & infographics to help our members show the value of promotional products and improve their business.
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Research
Infographic: The Sales Environment in Canadian Promo
While gross profit margin fell slightly between 2023 and 2024, the average number of days distributors waited to be paid by end-buyers stayed the s...
Research
Why Labels Could Be the Next Big Opportunity in Promo
Digital printing technology makes custom labels faster, more flexible and more profitable.
Sustainability
Infographic: Demand for Sustainable Promo Is on the Rise
Data from the 2025 Counselor State of the Industry report and ASI’s End-Buyer Research Series show an increase in clients requesting environmentall...
2025 End-Buyer Research Series
This exclusive research is the promotional products industry's most comprehensive study on end-buyers. Broken down by markets and other demographics, it reveals what end-buyers value most in promo and how they use it.
State of the Industry
This award-winning, annual report provides an in-depth look at the current state of the promotional products industry including top product categories, leading markets, the Top 40 suppliers & distributors by sales and much more.
Ad Impressions Study
The industry’s most comprehensive report on the power of promotional products features compelling data to prove to your clients that promo is the most high-impact, cost-effective advertising medium around.
2023 Ad Impressions Study Infographics Library
State and Regional Report
Our exclusive data breaks down annual distributor sales by state and region plus offers the strategies, products and trends that are going to propel distributors forward.