Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.
Koozie Group Partners With Cooler Brand ICEMULE
The Counselor Top 40 supplier will add three ICEMULE soft cooler styles to its product lineup.
HPG Launches Retail-Inspired Drinkware Brand Denwell
The brand debuts with a ceramic and glass drinkware collection.
PRINTING United Expo 2026: 4 Hard Goods Trends To Watch
Custom rubber ducks and premium tech items were among the items on display in the ASI Pavilion.
Drake’s Lifestyle Brand OVO Releases ‘Degrassi: The Next Generation’ Apparel Collection
The garments celebrate the 25th anniversary of the Canadian teen drama TV show.
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Showcases
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This Week’s New Suppliers: Fall Into These Products
Discover creative products from new ASI suppliers.
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Editor’s Picks: Beautiful Blankets
Whether clients are hoping to keep customers, prospects, employees or community members warm this...
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This Week’s New Suppliers: Practical Products Worth Pitching
Discover creative products from new ASI suppliers.
Trends
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SRG Becomes Exclusive Provider of Kelvin Tools
The Counselor Top 40 supplier will now lead the Canadian multitool brand’s promo sales.
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Baggage Claims: How Distributors Can Use Bags & Luggage To Elevate Their Campaigns
A good bag can elevate a promotion and the brand, fitting into campaigns with almost any customer...
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How To Build Breast Cancer Awareness Using Promo
Tie campaigns to robust giveback efforts to avoid “pinkwashing” during the month of October.
News
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PRINTING United Expo 2026: Promo Industry Trends & Emerging Product Categories
Geographic and generational data shows what the modern end-user wants in a branded item.
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PRINTING United Expo 2026: Kitting & Packaging Trends From the Show Floor
In Las Vegas, kitting experts showcased several creative ways to house their products in packaging.
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PRINTING United Expo 2026: Signage & Display Trends From the Show Floor
From immersive booth environments to textured prints and playful shapes, exhibitors showed how si...
Case Studies
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Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports
The addition illustrates how logo placement is at the heart of college and professional sports.
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FIFA Fan Festival Charms Fans With Creative Promo
Giveaways with hyper-personalized elements prove popular at the event in Philadelphia’s Lemon Hil...
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How Something Inked Landed & Executed Its World Cup Licensing Program
The Counselor Top 40 distributor used existing relationships to place branded merchandise in reta...
Research
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Does Branded Apparel Correlate to a Winning Shark Tank Pitch?
While it’s not a slam dunk, wearing company-branded T-shirts seems to have a positive effect on h...
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Dependable Product Categories Top H1 ESP Searches in Canada
Distributors favored hard goods like pens, bags and drinkware in the first half of 2026 as econom...
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Counselor State of the Industry 2026: Top Promotional Products Categories
Among the most-sold product categories, apparel continues to dominate.
Sponsored
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From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most thoughtful and...
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Why You Should Sell Made in the USA for America’s 250th Anniversary
This year marked America's 250th anniversary , sparking demand for American-made goods and...
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Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's the time...