Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.
Editor’s Picks: Chill Coolers & Lunch Bags
From packing an office lunch to going on an outdoor adventure, these “cool” products will serve r...
PCNA, ETS Express Selected as the Exclusive Providers of Stanley 1913 Products to the Industry
Counselor Top 40 supplier PCNA first partnered with the retail brand in 2023; the agreement is ne...
This Week’s New Suppliers: Unmatched New Products
Discover creative products from new ASI suppliers.
Editor’s Picks: Bold Wine & Bar Accessories
Restaurants, bars and events can elevate their branding with useful items featuring custom logos ...
This Week’s New Suppliers: New Promo Heating Up Sales
Discover creative products from new ASI suppliers.
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Showcases
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Editor’s Picks: Premium Polos & Golf Accessories
The golf category holds a vast array of promo opportunity, from branded polos to charity tourname...
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This Week’s New Suppliers: Classically Cool Promo Picks
Discover creative products from new ASI suppliers.
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Editor’s Picks: Sleek Sustainable Bags
Embrace an eco-friendly approach to one of promo’s largest product categories with these picks.
Trends
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Get a Leg Up on Profits by Selling Pants
Distributors focused only on the top half of apparel could be missing a lucrative opportunity to ...
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GMG Works Launches The Candy Collection
The new product line features a variety of candy flavors packaged in full-color branded jars and ...
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Gemline Teams Up With Ringo, Adding Tech-Enabled Hydration to Its Product Lineup
The partnership aligns with Gemline’s mission to bring forward-thinking product options to distri...
News
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How Olympic Medal Malfunctions Could Have Been Avoided, According to Suppliers
After multiple reports of medals breaking at the 2026 Winter Olympic Games, promo manufacturers s...
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Vantage Apparel Adds Premium Basics Brand Lane Seven to Its Product Lineup
The Counselor Top 40 supplier says Lane Seven’s retail-inspired apparel makes it a fit for premiu...
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Koozie Group Adds Retail Brands AquaVault & LoudCup
The Counselor Top 40 supplier will carry LoudCup’s signature combination tumbler and blowhorn and...
Case Studies
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A Cup of Culture: How the ‘Bad Johnnie’ Cocktail Cup Became a Collector’s Item in Puerto Rico & Beyond
Hitex Marketing Group partnered with Scottish whiskey brand Johnnie Walker to create a Bad Bunny-...
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How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats
After the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found even greater ...
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Beauty Brand Challenges Influencers To Go Viral With Bold ‘Triple Dare Kit’
Produced by distributor WHOOPLA, the inspired kit used branded products and fun challenges to cre...
Research
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Owala Finishes as Fastest-Growing ESP Search Term for Second Year in a Row
Pens and other classic categories continued to dominate the total ESP search rankings throughout ...
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Top 10 Largest U.S. Trade Shows (and the Promo Attendees Love)
We ranked the largest trade shows by attendance, sharing insights on what each of these audiences...
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ESP Data Shows Canadian End-Buyers Sought Classic Product Categories in 2025
An economically challenging year led to distributors searching for tried-and-true items and lower...
Sponsored
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Introducing Puffin Drinkwear: Now Available for Promo
Delight your clients with a unique can cooler that's as functional as it is fun. We're talking...
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Why You Should Sell Made in the USA for America’s 250th Anniversary
This year marks America's 250th anniversary , bringing with it demand for American-made goods...
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Quiz: How To Pick Your Perfect Flatbed Printer
Ready to invest in a flatbed printer, but not sure which one is right for you? Answer a few...