Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.
SRG Becomes Exclusive Provider of Kelvin Tools
The Counselor Top 40 supplier will now lead the Canadian multitool brand’s promo sales.
This Week’s New Suppliers: New Products, New Possibilities
Discover creative products from new ASI suppliers.
The 2026 Gift Guide
What’s your client’s gifting persona? Take our quiz and discover the products that will make the ...
Editor’s Picks: Business & Executive Bags
Make a meaningful impression on new hires and top performers alike with these elevated work bags.
This Week’s New Suppliers: A Long List of New Promo for a Long Weekend
Discover creative products from new ASI suppliers.
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Showcases
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Editor’s Picks: Holiday Promo
Pitch clients early for the Q4 season with festive items perfect for office parties, brand activa...
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This Week’s New Suppliers: Fresh Finds for a New Month
Discover creative products from new ASI suppliers.
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Editor’s Picks: Electronics & Tech Accessories
These smart picks bring more convenience, connectivity and fun to daily routines.
Trends
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Baggage Claims: How Distributors Can Use Bags & Luggage To Elevate Their Campaigns
A good bag can elevate a promotion and the brand, fitting into campaigns with almost any customer...
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How To Build Breast Cancer Awareness Using Promo
Tie campaigns to robust giveback efforts to avoid “pinkwashing” during the month of October.
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Tap Into the Vintage Aesthetic for Trendy T-Shirts
A modern yet vintage-style tee isn’t an oxymoron.
News
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25 Years Later, Promo Helps Preserve the Memory of 9/11
A quarter century after the deadliest terrorist attack in American history, commemorative items s...
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Starline Partners With Le Tour de Spice
The Counselor Top 40 supplier will add spice packets and drink mixes from the company to its lineup.
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US, Canada Fail To Reach a Trade Deal
The 50% tariffs on Canadian goods announced in July are now in effect. The Canadian government sa...
Case Studies
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Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports
The addition illustrates how logo placement is at the heart of college and professional sports.
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FIFA Fan Festival Charms Fans With Creative Promo
Giveaways with hyper-personalized elements prove popular at the event in Philadelphia’s Lemon Hil...
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How Something Inked Landed & Executed Its World Cup Licensing Program
The Counselor Top 40 distributor used existing relationships to place branded merchandise in reta...
Research
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Does Branded Apparel Correlate to a Winning Shark Tank Pitch?
While it’s not a slam dunk, wearing company-branded T-shirts seems to have a positive effect on h...
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Dependable Product Categories Top H1 ESP Searches in Canada
Distributors favored hard goods like pens, bags and drinkware in the first half of 2026 as econom...
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Counselor State of the Industry 2026: Top Promotional Products Categories
Among the most-sold product categories, apparel continues to dominate.
Sponsored
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Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's the time...
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From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most thoughtful and...
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End-of-Year Sales Made Easy: How To Take the Guesswork Out of Holiday Gifting
The secret to pitching the perfect gift and awards? Letting recipients pick a gift of their...