Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.
SanMar Expands Offerings From Cotopaxi
The five outerwear pieces and hiking backpack are part of the Counselor Top 40 supplier’s new pro...
This Week’s New Suppliers: Fun Promo All Summer Long
Discover creative products from new ASI suppliers.
Counselor State of the Industry 2025: Top Promotional Products Categories
The top product categories in promo remained stable but stand to be affected by market forces thi...
Editor’s Picks: Playful Jewelry, Pins & Buttons
Wearable promo in the form of jewelry, pins and buttons can increase brand presence and is suited...
ASI Chicago 2025: Top Finds From the Show Floor
There were tech products, natural materials and unique innovations aplenty at ASI’s summer trade ...
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Showcases
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This Week’s New Suppliers: Anytime, Anywhere Promo
Discover creative products from new ASI suppliers.
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Editor’s Picks: Superb Sweatshirts & Fleeces
Sweatshirts and fleeces are classics in the sports industry, across college campuses and for outd...
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This Week’s New Suppliers: Stylish Swag
Discover creative products from new ASI suppliers.
Trends
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The Bottle Station Improves Accessibility for People With Limited Mobility
The product secures items to surfaces, making it easier for people with mobility issues to reach ...
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Promotions Planner: Awareness in Action
Start presenting ideas to clients for promotional campaigns centered around October observances.
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Translate Gen Z’s Love of ‘Grandma-Core’ Hobbies Into Promo
Gen Z is taking their downtime offline – and their newfound interest in crafting, crocheting and ...
News
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Prime Line Partners With YETI To Offer Drinkware Styles
The supplier, a division of Counselor Top 40 supplier S&S Activewear, will offer 10 of the fan-fa...
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Logomark Partners With Sustainable Drinkware Brand Topl
The Counselor Top 40 supplier will debut its line of topl bottles, all made from recycled materia...
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Gemline To Offer Luxury Travel Brand Hartmann in Promo
Hartmann’s line of bags and luggage is the latest retail brand addition to the Counselor Top 40 s...
Case Studies
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The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance
The Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his desk, and...
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Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe
Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting it provid...
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WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies
The sought-after merch tied to Apple’s big annual event debuted this week as the conference got u...
Research
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Top 10 ESP Searches: Record Summer Heat Drives Growth for Cooling Promo Products in Q2
The second quarter also saw sustained interest in trendy products like custom socks and popular r...
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Pride-Related Promo Searches Decline as Brands Scale Back
The number of ESP searches for products related to Pride and the LGBTQ+ community between January...
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Canadian Distributors Search for Classic Categories, Promo Stalwarts in ESP Amid Q2 Economic Uncertainty
Meanwhile, searches for “made in Canada” fell 72% between the first and second quarters.
Sponsored
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Podcast: Why Your Clients Will Love the Washed Collection by BELLA+CANVAS
Help your clients tell their brand story with unique styles that are iconic from the start....
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The Comprehensive Custom Cups Sales Guide
Cheers to branded beverage cups! Raise a glass and read on to learn how to sell all of...
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The Power of Commemorative Tickets: Your Ticket to Sales Success
Step right up, we've got your golden ticket to promo sales . Find out everything you need...