Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.
Editor’s Picks: Electronics & Tech Accessories
These smart picks bring more convenience, connectivity and fun to daily routines.
Editor’s Picks: Elevated Home & Kitchen Tools
Home and kitchen tools are an ideal place to add branding to an item that consumers likely alread...
Dependable Product Categories Top H1 ESP Searches in Canada
Distributors favored hard goods like pens, bags and drinkware in the first half of 2026 as econom...
This Week’s New Suppliers: Products for a Lifetime
Discover creative products from new ASI suppliers.
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Showcases
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Editor’s Picks: Creative Packaging
These packaging essentials can elevate a standard giveaway.
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This Week’s New Suppliers: Unique & Memorable Giveaways
Discover creative products from new ASI suppliers.
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Editor’s Picks: Smart Sweatshirts & Fleece
A staple of college life and outdoor events, sweatshirts and fleeces offer year-round comfort.
Trends
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Baggage Claims: How Distributors Can Use Bags & Luggage To Elevate Their Campaigns
A good bag can elevate a promotion and the brand, fitting into campaigns with almost any customer...
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How To Build Breast Cancer Awareness Using Promo
Tie campaigns to robust giveback efforts to avoid “pinkwashing” during the month of October.
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Tap Into the Vintage Aesthetic for Trendy T-Shirts
A modern yet vintage-style tee isn’t an oxymoron.
News
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Is Your Business Ready for California’s Textile Waste Law?
California’s landmark extended producer responsibility legislation passed a key deadline earlier ...
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Vapor Apparel Announces Partnership With P3 To Expand West Coast Distribution & Fulfillment
The two brands will exhibit together at the SAAC Expo 2026 in Long Beach next week.
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Gemline Adds The Chair Blanket to Its Fall 2026 Collection
The chair covering, created by City Bonfires, gained mainstream attention after receiving an inve...
Case Studies
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Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports
The addition illustrates how logo placement is at the heart of college and professional sports.
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FIFA Fan Festival Charms Fans With Creative Promo
Giveaways with hyper-personalized elements prove popular at the event in Philadelphia’s Lemon Hil...
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How Something Inked Landed & Executed Its World Cup Licensing Program
The Counselor Top 40 distributor used existing relationships to place branded merchandise in reta...
Research
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Counselor State of the Industry 2026: Top Promotional Products Categories
Among the most-sold product categories, apparel continues to dominate.
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World Cup & America250 Drive Fastest-Growing ESP Searches in Q2
Summer essentials and viral social media products like NeeDohs and hacky sacks also shaped distri...
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ASI’s 2026 Ad Impressions Study: Product Impressions
Exclusive research from ASI explores the powerful impact and influence of promotional products.
Sponsored
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How To Win Bigger, Better Orders: The Benefits of Co-Branding With a Premium Retail Brand
Want to win business with prestigious brands, but don't know where to start? Consider ...
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Name Badges: The Easiest Add-On Sale You’re Probably Overlooking
The best customers to sell to are the ones you're already working with . Increase your sales...
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Now Available: 2026 Print on Demand Industry Report
Transform your apparel and merchandising strategy with the exclusive Print on Demand Industry...