Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.
OTTO International Launches Club Collection of Golf & Sportswear Caps
The Counselor Top 40 supplier will showcase the new headwear at ASI Orlando next month.
This Week’s New Suppliers: Promo That Stops You in Your Tracks
Discover creative products from new ASI suppliers.
Editor’s Picks: Essential Totes & Shopping Bags
Meet demand for a top promo category with branded bags for retail shopping, grocery stores and more.
Counselor 2025 Product of the Year: Personalized Accessories
Personalized accessories, from stickers to patches to straw toppers, have transformed classic pro...
Goldstar Adds Grosche Drinkware, Dock & Bay Towels to Lineup
The Counselor Top 40 supplier said the B Corp certified brands mesh well with its commitment to t...
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Showcases
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This Week’s New Suppliers: Elevate Every Day With New Promo
Discover creative products from new ASI suppliers.
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Editor’s Picks: Snazzy Sustainable Apparel
Meet growing demand for both apparel and sustainability with these eco-friendly wearables.
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This Week’s New Suppliers: Cool Promo for Cool Temperatures
Discover creative products from new ASI suppliers.
Trends
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Trimark Inks Exclusive Partnership With Redwood Classics Apparel
The division of Counselor Top 40 supplier PCNA (asi/66887) says it’s offering exclusive Canadian-...
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You Can Do (Almost) Anything With Pantone’s 2026 Color of the Year: Cloud Dancer
The slightly off-white hue is meant to be a “blank canvas” and a “calming influence,” according t...
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Best in Branding: Everyone’s Going Retro – And Also Wearing Tacos
Company merch drops leaned into a trendy, vintage aesthetic that had their products looking more ...
News
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New Wood, Lumber Tariffs Could Have Splintering Effect for Promo Companies
A 10% tariff on foreign softwood lumber and timber and other related tariffs will go into effect ...
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Schools Ban Stainless-Steel Water Bottles Over Safety Concerns
Dozens of schools have prohibited popular brands such as Owala and Stanley, citing student safety...
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Apparel Suppliers Broaden Supply Chains Amid Tariff Concerns
Executives say they’re diversifying their sourcing to help mitigate the impact of the Trump admin...
Case Studies
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Beauty Brand Challenges Influencers To Go Viral With Bold ‘Triple Dare Kit’
Produced by distributor WHOOPLA, the inspired kit used branded products and fun challenges to cre...
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What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details
With three releases tied to the 30th anniversary of the first console release, Reebok and PlaySta...
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Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins
Franchises like Wicked and Saw and movies like The Smashing Machine show how to get clever with p...
Research
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Top 10 ESP Searches: Owala Surges as Classic Categories Lead Q3 Rankings
The third quarter also saw growing searches for products like bookmarks and fans, according to a ...
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Survey: Gen Z Wants Sustainable, Socially Responsible Promo
ASI’s 2025 cohort of summer interns shared their thoughts on the industry and what’s important to...
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Still Cautious, Canadian End-Buyers Opted for Promo Favorites in Q3
Just-released ESP search data from ASI Research indicates that, in the face of a number of linger...
Sponsored
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You Buy the Press, STAHLS’ Will Fund the Rest
Make an investment that pays you back. When you purchase an eligible heat press of $2,000 or...
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Looking Ahead: Promo Products To Pay Attention to in 2026
Gaze into the crystal ball and discover the products destined to dominate in the new year ,...
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Q1 Sales Opportunities: Lucrative Promo Prospects for 2026
Kick off 2026 with momentum and maximize your revenue potential by tapping into ...