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Brendan Menapace

  • Content Director, Print & Promo Marketing

Brendan is the content director for ASI's Print & Promo Marketing media brand, which brings together the promotional products, apparel, commercial print and product decoration industries. His coverage includes in-depth company and personal profiles, trend pieces, and multimedia content.

Fluid Branding Debuts New ‘Kraft’-Centric Aesthetic

An outgrowth of a recent merger, the fresh visual identity comes as the prominent U.K. ...

Roland DGA Names Dan Burmeister as New President

Burmeister is a print industry veteran with experience at companies such as Eastman Kod...

Promotional ‘Ted Lasso’ Card From 2014 Kit Sells for Thousands at Auction

The story underscores how print products complement other promotional products – and ca...

Visual Marketing Systems Appoints Eric Kahle as President

The appointment comes as the result of a 10-year succession plan developed by the famil...

USPTO Rejects Utah NHL Franchise’s ‘Yetis’ Trademark Over Clash With Cooler Brand

The still-unnamed franchise wanted to use “Yetis” as its moniker, but trademark officia...

Custom Ink Appoints Ben Litvinas as Chief Data & Analytics Officer

Litvinas’ role will include growth in machine learning and developing AI capabilities a...

‘E-L-G-S-E-S’: Philadelphia Mayor’s Spelling Error Lives on With Merchandise

The viral moment demonstrates the power of merch and the flourishing of print-on-demand.

The Magnet Group Announces 2025 Fran Ford Award, Sales Achievement Award Winners

The Counselor Top 40 supplier honored exemplary team members at its sales meeting in La...

Logomark Becomes Exclusive Supplier of Incase Products

The California-based Counselor Top 40 company will now bring the popular retail bags an...

Goldner Associates Appoints Kristie Schnier as VP of Sales

The 25-year industry vet has worked on both the supplier and distributor sides prior to...

The Bright Side: American Solutions for Business Donates $36,000 Worth of Clothing, Necessities to Community

The Glenwood, MN-based Counselor Top 40 distributor had a landmark year as part of its ...

ASI Orlando 2025: Top Hard Goods Trends

The show offered plenty of ideas and inspiration across categories like drinkware, writ...

ASI Orlando 2025: 6 Print Trends From the Show Floor

Paper products, sustainability, decoration and data: A look at print’s place at the pro...

ASI Orlando 2025: 4 Major Product Trends for 2025

Counselor Top 40 supplier PCNA offered up ideas for appealing to buyers based on statis...

ASI Orlando 2025: The Value in Print for Promo Distributors

Adding print can help promo distributors reach more customers and become full-service p...

ASI Orlando 2025: How To ‘Flex’ Your Sales Style

Mimi Brown of AMP Up Success discussed how identifying personality traits can help dist...

Top 10 of 2024: Print Stories

The “print industry” covers a lot of ground. Here are some of the biggest stories from ...

Promo Lessons From the Golden Globes Swag Bag Worth $1 Million

This year’s gift bag is a real bag that uses trendy branding and even finds space for p...

Olivia Rodrigo Is Back With Another Immersive Experience

This time, the singer has partnered with Sony and the New York MTA to take over a whole...

Canadian Lawmakers Want Compostable Produce Stickers

Officials in British Columbia say the vinyl stickers commonly used on produce can conta...

The Bright Side: HanesBrands Celebrates 15 Years of Hanes For Good Program

The apparel supplier has donated more than 6 million articles of clothing to unhoused p...

Vantage Apparel Adds Direct-to-Film Capabilities to All U.S. Locations

The Counselor Top 40 supplier is bringing direct-to-film decoration to its locations in...

NBA Star Drops Lawsuit Against Merch Seller Using His Nickname

The San Antonio Spurs’ Victor Wembanyama had taken James Glodich to court after numerou...

S&S Activewear Names Eric Levin GM of Prime Line Division

The industry veteran will manage the hard goods business segment for the Counselor Top ...

The Bright Side: Jeffrey Klein Ribbon Designs to Celebrate 100 Years in February

The company’s fourth-generation leader speaks on adapting to change and focusing on wha...