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Brendan Menapace

  • Content Director, Print & Promo Marketing

Brendan is the content director for ASI's Print & Promo Marketing media brand, which brings together the promotional products, apparel, commercial print and product decoration industries. His coverage includes in-depth company and personal profiles, trend pieces, and multimedia content.

PRINTING United Expo 2025: Display Trends From the Show Floor

Illumination, adhesives and task-specific designs can set your event display apart from...

Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins

Franchises like Wicked and Saw and movies like The Smashing Machine show how to get cle...

What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details

With three releases tied to the 30th anniversary of the first console release, Reebok a...

PRINTING United Expo 2025: How Commercial Printers Can Adapt to the Modern Marketplace

Alliance Insights’ Lisa Cross and Nathan Safran explained how printers can abandon old ...

PRINTING United Expo 2025: The Present & Future of Direct-to-Film Printing

DTF is a game-changing decoration innovation, and panelists said decorators can use it ...

PRINTING United Expo 2025: Using AI To Work Smarter & Faster

PRINTING United Alliance’s Joe Marin explained how AI can help or hinder your print and...

PRINTING United Expo 2025: Actionable Sustainability Steps for Apparel, Decorators & More

Apparel, decoration and print experts weighed in on how to make incremental changes tow...

PRINTING United Expo 2025: How To Make Money as a Printer in a Digital World

Joanne Gore of Joanne Gore Communications discussed how printers can sell more by demon...

Front Nine Capital Acquires Rollins Apparel

The West Nyack, NY, firm, doing business as Star Print & Embroidery, has acquired eight...

Counselor Power 50 2025: No. 33 David Schneiderman & Todd Schneiderman, Something Inked

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

SnugZ USA Brings Puffin Drinkwear Products to Promo Space

The initial release includes nine products, ranging from puffy jackets to polo “shirts”...

Counselor Power 50 2025: No. 8 Justin Zavadil & Larry Zavadil, American Solutions for Business

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 2 CJ Schmidt, Hit Promotional Products

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 36 Yuhling Lu, Ariel Premium Supply

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 25 Bill Korowitz & Dan Jellinek, The Magnet Group

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 20 Pierre Montaubin, Koozie Group

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 17 Jake Himelstein, BAMKO

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 13 John Bruellman & Kevin Walsh, Showdown Displays

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

iPROMOTEu Marks Opening of Renovated Massachusetts Headquarters & Wisconsin Facility

The Counselor Top 40 distributor held ribbon-cutting ceremonies for its two recently op...

Maryland Screen Printer UBrandYourself Expands Into Promo, With More on the Way

Owner Wendy Nowakowski started the business in her garage and now is planning an ever-g...

SanMar Brings Richardson Apparel & Headwear to Wholesale Market

The initial launch in 2026 will include 15 apparel styles and 31 headwear items.

Deborah Gaspar Joins MSP Design Group as Executive VP of Sales

The industry veteran brings more than 25 years of experience to the Virginia distributor.

Counselor Promo Campaign Awards

Discover the promotions that deliver creativity in spades.

Sportsman Cap & Bag Introduces Three Pukka Inc. Caps to Wholesale Market

The Counselor Top 40 supplier brings the new five- and six-panel caps to the promo spac...

4imprint Included on Fortune’s ‘Best Workplaces in Advertising and Marketing’ for 18th Year Straight

The Counselor Top 40 distributor found that 90% of its employees rated the company as a...