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Brendan Menapace

  • Content Director, Print & Promo Marketing

Brendan is the content director for ASI's Print & Promo Marketing media brand, which brings together the promotional products, apparel, commercial print and product decoration industries. His coverage includes in-depth company and personal profiles, trend pieces, and multimedia content.

S&S Activewear Names Eric Levin GM of Prime Line Division

The industry veteran will manage the hard goods business segment for the Counselor Top ...

The Bright Side: Jeffrey Klein Ribbon Designs to Celebrate 100 Years in February

The company’s fourth-generation leader speaks on adapting to change and focusing on wha...

Sabrina Carpenter’s Coffee Shop Pop-Ups Have Experiential Marketing Takeaways for Promo Pros

The “Espresso” singer teamed up with Cash App for three branded events in New York, Chi...

Starline Forms New Partnership With Pro Towels

The Counselor Top 40 supplier’s latest collaboration includes Pro Towels’ full line of ...

NASA Is Deftly Using Branded Merch To Build Buzz Around Its Artemis Program

The chicly designed apparel and accessories are helping stoke public interest in forthc...

ASI VP Appears on ‘Today Show’ Segment on the Resurgence of Print Catalogs

ASI Media’s coverage of the return of print catalogs caught the eye of one of the bigge...

What Is ‘Chaos Packaging’ & How Can You Use It in Your Next Promo Campaign?

It’s time to literally think outside the box (or can, or bottle).

Sherwin-Williams’ ‘Color Capsule of the Year’ Seeks To Create Design Inspiration

The paint brand selected nine colors to make a design lookbook. Print and promo pros ca...

Promotional Cigar Lighters Recalled Due to Lack of Child Safety Measures, Testing

The lighters were given out at retail locations and cigar lounges from 2022 to 2024.

Victor Wembanyama Sues Seller Who Ignored Cease & Desist Letters & Actions Over ‘Wemby’ Products

James Glodich started the “Wemby’s World” website just before Wembanyama’s NBA debut, l...

Fluid Branding & Haute Combine To Form Brand Revolution

The two firms will now operate globally as a multi-faceted branding solutions provider.

Counselor Power 50 2024: No. 37, Susan Drenning, Taylor Corporation

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 34 David Schneiderman & Todd Schneiderman, Something Inked

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 24 Bill Korowitz & Dan Jellinek, The Magnet Group

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 22 Jake Himelstein, BAMKO

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 20 Carleen Gray, GroupeSTAHL

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 19 Brandon Mackay & Brittany David, SnugZ USA

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 10 Jay Deutsch, BDA

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 9 Chris Anderson, HPG

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 8 Larry Zavadil & Justin Zavadil, American Solutions for Business

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Green Day Combines Tags, Labels & Even Toothbrushes for ‘Dookie’ Anniversary Release

The legendary pop-punk band is releasing each of its seminal album’s tracks on antiquat...

Ball State Inks Influxer NIL Deal for Student-Athlete E-Commerce Stores

It’s a notable new example of a Division I university working to create a profit-sharin...

MLB Will Officially Fix Its Uniform Problems

2024 was the season for ill-fitting pants, mismatched uniforms and smaller numbers, but...

PRINTING United Expo 2024: General Trends From the Show Floor

Attendees enjoyed eye-catching displays, multi-dimensional apparel decoration and more.

PRINTING United Expo 2024: Trends in Drinkware Products & Decoration Techniques

Advancements in UV printing, allover prints and the “bigger is better” style were among...