The Next 5 Years: How Promo Companies Can Thrive in the 2020s
So much has happened in the 2020s. No matter what comes next, here's how promo companie...
The Next 5 Years: Tap Into the Limitless Possibilities of Automation
The possibilities are boundless for what some believe is the next industrial revolution.
ASI Media’s 2025 Salespeople of the Year
These are the solution-weaving sales all-stars propelling big business in promo.
Counselor State of the Industry 2025: Projects Taking Longer
Onerous service agreements, growing client requirements – and oh right, tariffs – are c...
Counselor State of the Industry 2025: Expanded Services
Distributors are finding ways to grow by expanding their offerings to capture and conso...
Imperial Names Jane Smith VP of Marketing
Over her 25-year career, she has held positions in apparel and at large brands like Mic...
2025 Counselor Gift Guide
Close the year strong with trendy product picks for top promo end-buyers.
Counselor Promo Campaign Awards
Discover the promotions that deliver creativity in spades.
Custom Ink Announces Rebrand To Reflect Expanded Services
The Counselor Top 40 distributor introduced its “Ink is more than you think” tag line, ...
iCoStore Acquires Custom Concepts, Inc.
The acquisition will boost iCoStore’s decoration-on-demand capabilities, the company sa...
How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats
After the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found eve...
Royal Apparel Acquires Second Hauppauge, NY, Facility for Manufacturing
Having recently opened its West Coast distribution center, the supplier is doubling dow...
Koozie Group Fully Integrates Garyline, Announces New Tag Line
After joining the Mill Point Capital team last year, Counselor Top 40 supplier Koozie G...
Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections
Team USA will look their best in Milan with vintage-inspired pieces, signaling some win...
Bag Makers Expands Product Line With Magnetic Boxes, Event Essentials
The Counselor Top 40 supplier is starting the year by growing its product line into new...
Florida Legislation Could End Single-Use Plastic Straw Bans in the State
A new bill could force cities that ban single-use straws to adapt.
Top 10 of 2025: Print & Promo Marketing
The most-read stories from the converging worlds of print and promotional products.
Judge Rules in Favor of Lady Gaga Over ‘Mayhem’ Trademark Dispute
Surf brand Lost International claimed the singer’s use of the word for merchandise infr...
Osborne Coinage Rediscovers Lincoln’s 1860 Campaign Die & Strikes New Batch of Collectibles
Osborne Coinage uncovered a 160-year-old die from Abraham Lincoln’s presidential campai...
Nikki Stella Joins ASI as Senior VP, Strategic Relationships & Initiatives
Stella will work across various ASI teams to serve distributors, suppliers and decorators.
Edwards Garment Promotes Brian Deissroth to VP of Sales – Promotional & International
Deissroth joined Edwards in 2022 as director of national accounts after working with ot...
Next Level Apparel Appoints New CEO
Brett Bjorkman will succeed outgoing CEO and founder Joe Simsolo following his retirement.
PRINTING United Expo 2025: Hard Goods Trends & Conversations From the Show Floor
What promo suppliers were showing print buyers and sellers from the promotional product...
PRINTING United Expo 2025 Wrap-Up: Stats, Figures & Storylines From Orlando
Across more than 1 million square feet of exhibition space and countless education sess...
PRINTING United Expo 2025: Display Trends From the Show Floor
Illumination, adhesives and task-specific designs can set your event display apart from...