C.J. Mittica

  • Editor-in-Chief, Counselor and ASICentral.com

C.J. Mittica is the editor-in-chief of ASI Media. Since joining ASI in 2008, his magazines have been the recipients of six ASBPE Top 10 Magazine of the Year awards.

ASI Chicago 2025: Brian Urlacher Delivers Life Lessons and Fun in Keynote

The NFL Hall of Famer offered wisdom shaped by his 13 years of elite play and experienc...

Counselor 2025 Supplier Family Business of the Year: All American Writing Instruments

Four generations of family leadership and a dedication to Made-in-USA craftsmanship hav...

Proforma Founder Greg Muzzillo Announces His Retirement

The longtime Counselor Power 50 member and former Counselor Person of the Year said tha...

ASI Chicago 2025: Strategies To Influence People (in a Good Way)

Education Day speaker Mimi Brown dispelled myths about decision-making and revealed how...

ASI Chicago 2025: Counselor’s Advisory Board Shares Growth Strategies

A trio of distributor leaders gave tips on sales and marketing tactics along with views...

ASI Media’s 2025 Salespeople of the Year

These are the solution-weaving sales all-stars propelling big business in promo.

Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits

Slow industry sales and a reversal in the labor market have spurred a surprising resurg...

The Next 5 Years: How Promo Companies Can Thrive in the 2020s

So much has happened in the 2020s. No matter what comes next, here's how promo companie...

The Next 5 Years: Embrace Transformation Through Adaptability

Embracing transformation and continuously improving are essential for thriving in an ev...

Q&A: How To Build Strong Client Relationships

A Counselor Award-winning distributor and Counselor Top 40 supplier sales rep share the...

Q&A: What’s the Key to Successful Leadership?

A pair of Counselor Top 40 executives detail what leadership means to them and how to k...

Infographic: How U.S. & European Distributors Compare

A new joint study shows how distributors differ in their concerns and challenges.

Top 10 of 2024: Promo Insiders Podcasts

Major acquisitions, top awards and dynamic leaders drew the most interest from listener...

ASI Power Summit 2024: Day 1 & 2 Wrap-Up

The information-packed day included sessions on promo’s top issues, AI and what end-buy...

HALO Recalls Tumblers Due to Metal Straw Lacerations

The drinkware was sold exclusively at Wawa this summer, and consumers can receive a new...

Counselor Power 50 2024: No. 40 Neil Ringel, PCNA

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

ASI Power Summit 2024: Day 3 & Conference Wrap-Up

Industry-defining issues, growth opportunities and motivation marked the final day of t...

ASI Power Summit 2024: Lessons Learned From Top Industry Leaders

Top promo executives weighed in on adapting to change and leadership challenges.

ASI Power Summit 2024: How Blindness Helped Michael Hingson Survive the 9/11 Attacks

The event’s motivational speaker recalled his experience on that harrowing day and show...

Counselor Power 50 2024: No. 41 Tamara Borello, ePromos Promotional Products

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

ASI Power Summit 2024: What To Watch for in the Economy

Economist Mary Kelly told attendees what indicators to watch for and how it will impact...

Counselor Power 50 2024: No. 43 Aaron Hamer, Boundless

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 36 Heather Smartt & Kenny Ved, Goldstar

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 26 Jo Gilley, Overture Promotions

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 23 Lori Bauer, iPROMOTEu

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...