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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

PromoStandards Holds 3rd Tech Summit, Presents People of the Year Awards

The nonprofit works to improve supply chain efficiency in the industry through technology.

American Solutions for Business Acquires Contract Decorator Dubow

ASB CEO Larry Zavadil was a close friend of the late Rob Dubow and pledged to keep the ...

Natural Trends Hires Joel Krane as VP of Sales & Marketing

Krane has a print and promo background that includes time at a Counselor Top 40 supplie...

New Steel, Aluminum Tariffs Prompt Price Increase Fears for Drinkware, Other Promo Products

Still, suppliers are working to determine how exactly the levies will affect promo. The...

3M CEO Named New Chairman of the Board

The multinational conglomerate is the parent company of Counselor Top 40 supplier 3M/Pr...

Authorities Seize Nearly $40M in Counterfeit Sports Merch

Investigators nabbed 214,507 knockoff items, including jerseys, T-shirts, hats, jewelry...

President Trump Reinstates ‘De Minimis’ Exemption for China Imports

Even so, the president says he’s still aiming to ultimately eliminate the tariff loopho...

Prisma Acquires Vivid Ink Graphics

The deal involves two distributors that specialize in both print and promotional produc...

‘De Minimis What?’ What the Suspension of this Import Loophole Could Mean for Promo

Retailers, particularly e-commerce purveyors that ship directly from factories abroad t...

Rising Costs and Supply Chain Shifts: The Potential Fallout for Promo from Trump’s New Tariffs

There’s also concern the new levies will saddle end-buyers with heavier cost burdens th...

Sourcing City Report Says U.K. Promo Market Achieved Record Sales in 2024

Distributors in the United Kingdom and Republic of Ireland collectively increased total...

Minuteman Press Hits $630M in Annual Sales, Tops 1,000 Franchise Locations

The New York-headquartered print and promo franchising firm announced the growth as it ...

Fully Promoted Says Promo Sales Hit $131.2 Million in 2024

The Counselor Top 40 distributor’s revenue tally represented an approximately 3% increa...

Consumer Sues Igloo, Alleging False ‘Eco’ & ‘Made-in-USA’ Claims

Promo suppliers sell at least some of the cooler products named in the proposed class a...

Trump Suspends Mexico & Canada Tariffs, But China Levies Take Effect

If the China tariffs stay in place over time, promo suppliers say price increases are l...

Counselor Top 40 Firm Overture Promotions Acquires Eco Promotional Products

The EPP team is joining Overture, which reportedly generated $130 million in 2024 reven...

USA-Made Supplier Bison Coolers Features in Google Super Bowl Ad Campaign

Google selected the Fort Worth-based family-owned business as the Texas representative ...

Stran Promotional Solutions Reports Full-Year Sales Increase

The Counselor Top 40 firm grew business in the fourth quarter, too.

Whitestone Branding Acquires American Apparel & Promotions

AA&P is an Illinois-based distributorship that’s been in business for 32 years and shou...

Image Source Promotes Jeff Holt, Names Pete Toskey VP of Sales

The Kirkland, WA-based distributor is a Counselor Best Place to Work that generates nor...

Fine Lessened but Man Must Still Pay Nearly $900K For Illicit Vistaprint Stock Trades

Charlie Jinan Chen was seeking a new trial in a civil enforcement case, but a judge fou...

Hit Promo To Create, Sell Cutter & Buck-Branded Hard Goods

The move marks another strategic partnership between Counselor Top 40 promotional produ...

Marc Held Named President of L2 Brands

Held is a promo apparel industry veteran who has served in leadership roles at multiple...

Cimpress Reports ‘Disappointing’ Q2 Financial Results, Says CEO

The parent company of Vistaprint and National Pen increased revenue, but its earnings b...

HALO Names Supplier & Supplier Rep of the Year

The Counselor Top 40 firm, promo’s second largest distributor, bestowed the honors on S...