C.J. Mittica

  • Editor-in-Chief, Counselor and ASICentral.com

C.J. Mittica is the editor-in-chief of ASI Media. Since joining ASI in 2008, his magazines have been the recipients of six ASBPE Top 10 Magazine of the Year awards.

2026 Counselor Best Places to Work: Ad Magic

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2026 Counselor Best Places to Work: TK Promotions

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2026 Counselor Best Places to Work: iCoStore

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2026 Counselor Best Places to Work: Cap America

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2026 Counselor Best Places to Work: MadeToOrder

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2026 Counselor Best Places to Work: Gator Garb Promotions

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2026 Counselor Best Places to Work: Black Forest Ltd.

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2026 Counselor Best Places to Work: Bag Makers

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2026 Counselor Best Places to Work: Bob Lilly Promotions

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2026 Counselor Best Places to Work: Indoff

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2026 Counselor Best Places to Work: Foxtrot Marketing Group

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Beyond the Gym: New Trends in Performance Apparel

This popular category has transcended the sports and exercise world to become stylish e...

Q&A: How To Successfully Run and Grow a Small Business

A top industry consultant and experienced supplier entrepreneur share their best advice.

ASI Fort Worth 2026: Full Recap & All Our Coverage

The largest promo trade show in the Southwest set an attendance record for the decade a...

ASI Fort Worth 2026: Debunking the Biggest Print Myths

Denise Gustavson of PRINTING United Alliance gave distributors actionable tips to start...

ASI Fort Worth 2026: Attendees Say Lower Tariffs Would Boost Sales

AI and automation were also a major theme in the Education Day wrap-up.

ASI Fort Worth 2026: Top Apparel & Headwear Trends From the Show Floor

Innovative polos, reimagined workwear and smart updates to caps and women’s tops were j...

The Next 5 Years: How Promo Companies Can Thrive in the 2020s

So much has happened in the 2020s. No matter what comes next, here's how promo companie...

The Next 5 Years: Embrace Transformation Through Adaptability

Embracing transformation and continuously improving are essential for thriving in an ev...

Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits

Slow industry sales and a reversal in the labor market have spurred a surprising resurg...

ASI Media’s 2025 Salespeople of the Year

These are the solution-weaving sales all-stars propelling big business in promo.

Counselor State of the Industry 2025: Distributor Snapshots

These snapshots identify key characteristics within five distributor revenue classes.

Counselor State of the Industry 2025: Made in USA

Made-in-USA suppliers are enjoying an immense boost, but what does the future hold for ...

Counselor State of the Industry 2025: Supplier Snapshots

With these snapshots, find out what makes suppliers unique across four revenue classes.

Counselor State of the Industry 2025: Top Promotional Products Categories

The top product categories in promo remained stable but stand to be affected by market ...