Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Counselor 2025 Distributor Family Business of the Year: Elite Promotional Marketing

Expansion has been a constant for Drew Schamehorn since he took over the Edmonton-based...

Counselor 2025 Distributor Entrepreneur of the Year: Millie Tadewaldt, Brilliant

An innate understanding of the power of gifting has helped this entrepreneur build a cr...

ASI Chicago 2025: Sell to Different Generations

Connect with buyers based on their generational cohort to close more sales, said Dave S...

The Kanata Group Welcomes Edward Huang as Vice President of Sales

Huang has extensive industry experience with Counselor Top 40 suppliers in Canada.

ASI Chicago 2025: Opportunities in the Print Industry

Dave Leskusky, president of PRINTING United Alliance, discussed the state of the print ...

ASI Chicago 2025: Reach Customers With Facebook and Instagram Ads

Janet Johnson of the Janet E. Johnson Agency gave an overview of setting up ad campaign...

ASI Launches the Learning Network

The online education platform, powered by Thought Industries, will offer courses in sev...

Canadian Distributors Search for Classic Categories, Promo Stalwarts in ESP Amid Q2 Economic Uncertainty

Meanwhile, searches for “made in Canada” fell 72% between the first and second quarters.

Trump Announces 35% Tariff on Canadian Goods Starting Aug. 1

In a letter to Canadian Prime Minister Mark Carney, the U.S. president cited the ongoin...

Missy Kilpatrick Retires From the Industry

The longtime executive spent the last four years at Counselor Top 40 supplier SRG.

DHL Express Canada Reaches Tentative Agreement With Workers Union

Operations won’t resume until the new contract is finalized. Meanwhile, promo companies...

SRG Names Melanie Langille as VP of Sales for Promobilia

Most recently, Langille was vice president of sales at the Counselor Top 40 supplier. P...

Sales Dynamics Celebrates 50 Years of Business

Lorne I. Ordel, president of the Toronto-based distributorship, reflects on the years s...

S&S Activewear Deepens Inventory Across Canadian Distribution Centers

The Counselor Top 40 supplier aims to enhance service to clients across Canada.

Health Canada, CPSC Recall Toy Cars

Health Canada, in conjunction with the U.S. Consumer Product Safety Commission...

‘Seeing’ the ‘Meats’: Arby’s and Warby Parker Create WArby’s Rebrand

This week, New Yorkers will be able to experience an unlikely rebranding partnership....

Case Study: Negotiate Like A Pro

Not everyone’s a born negotiator. Honing skills takes time and confidence in your value.

The Unifying Power of Promo

These tumultuous times have affirmed swag’s ability to bring people together.

Promo Distributor Competes in Food Championships

Russell Bird loves to barbecue. Ribs, brisket, chicken, pulled pork, steak…you name...

End-Buyers Opt for Calming Colors in 2020

Suppliers are meeting demand with blues, greens and updated neutrals.

Trudeau Announces Changes to Virus Relief Measures

Companies only have to show a 15% revenue decline to be eligible for the 75% wage subsi...

Best Places to Work: #12 – Liquid Screen Design

Find out what makes this distributor a top promo industry workplace.

How to Become an Online Company Store Expert

Five tips from Advantages magazine to get you online and on track for sales.

How to Get the Word Out

Check out these tips to garner free publicity for your business.

PPAI Hosts NALC in Chicago

The annual executive event featured two full days of programming at the Sofitel Magnifi...