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Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

Marc Simon Retires as CEO of HALO; Jim Hilt Named as Replacement

In his 20-plus years with the Counselor Top 40 distributor, Simon helped transform the ...

PSI, Europe’s Largest Promo Event, Is Moving in 2027

Starting in January 2027, the Germany-based show will relocate from Düsseldorf to Cologne.

Dozens of Promo Firms Rank on 2025 Inc. 5000 List

The annual list highlights the fastest-growing private companies in America.

Hit Promo Enters Strategic Partnership With iClick

Thanks to the partnership, Hit will now offer PopSockets and other products to customers.

iClick Adds Sustainable Tech Brand Xoopar to Product Lineup

The eco-conscious line of tech accessories is made from Global Recycled Standard-certif...

4imprint’s 2025 Half-Year Revenue Down 1%

The industry’s top distributor said that despite tariff-related headwinds it remains co...

Gildan Names S&S Activewear as Exclusive Wholesale Distributor for American Apparel

The Montreal-based apparel company also announced that it had selected S&S Activewear a...

Storm Creek Earns EcoVadis Gold Rating

The ranking puts the B Corp-certified apparel supplier among the top 5% of more than 13...

BYBBA’s Bondi Style Named ‘Best Packable Bag’ by Oprah Daily

Another sustainable bag supplier, ChicoBag, was recently featured on Good Morning America.

Nadel Installs Solar Panels, Furthering Sustainability Commitment

The Los Angeles-based Counselor Top 40 distributor has set a target to reach net-zero c...

Decorating Roundup: Inkcups Updates Helix ONE Direct-to-Object Printer

Plus, Stahls’ has released its latest fanwear guide, and Roland DGA has upgraded one of...

Counselor State of the Industry 2025: Negative Attitudes Toward Promo

Being creative and consultative helps distributors overcome perceived negative sentimen...

Counselor State of the Industry 2025: Promo Industry Trends

How will volatility impact four of the biggest industry-wide trends?

Industry Vet Scott Anderson Joins Arch Promo Group

Anderson will serve as vice president of sales and marketing, helping to integrate all ...

Counselor 2025 Sustainability Advocate of the Year: Everywhere Apparel

Three Stanford graduates who couldn’t find their perfect sustainable shirt created one ...

Counselor 2025 International Person of the Year: Carleen Gray, Stahls’

The Counselor Power 50 leader has transformed the decorating stalwart into a unified in...

Nikki Stella Steps Down as CEO of AIM Smarter

Stella, who was appointed to her position in 2017, is leaving the company to pursue oth...

SRG Earns EcoVadis Silver Rating

The Counselor Top 40 supplier said the business sustainability platform called its ongo...

Proforma Expands Its Business Software Suite

The Counselor Top 40 distributor has launched ProMatch, which screens and matches acqui...

Decorating Roundup: World Emblem Launches 3-D Foam Direct Embroidery

Plus, DTG Connection has rebranded as Printer Biz, and Transfer Express has released th...

Storm Creek Earns B Corp Certification

The apparel supplier said the distinction further solidifies its legal commitment to cr...

Gildan Recognized for Sustainability by TIME & Corporate Knights

The Counselor Top 40 supplier was included on Canada’s Best 50 Corporate Citizens list ...

HALO Releases Annual ESG Report

The Counselor Top 40 distributor said it’s on track to meet near-term emissions reducti...

Obituary: Stephanie Bierbaum-Howard, Summit Group

Bierbaum-Howard, 49, spent more than 13 years with Summit Group, where she was known as...

World Emblem To Open Larger Factory in Houston, Bringing Up to 150 Jobs

The Counselor Top 40 supplier said it intends to reshore 50 jobs from China at the new ...