Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Nadel

(asi/279600)

Nadel slips two spots on this year’s list after annual sales fell by over 8% in 2023. The distributor attributed the drop to difficulties in the global economy and recession fears putting a damper on client spending. In September, the company acquired Seattle-based Bravo! Branding, a distributor which generated $7 million in 2022. Maintaining a strong commitment to sustainability – as evidenced by its silver ranking with assessment platform EcoVadis – Nadel plans to continue improvements to its supply chain and focus on attracting, retaining and nurturing high-quality talent.