Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

4imprint

(asi/197045)

An increase in total orders, which included generating more business with existing customers, helped 4imprint

4imprint notched another record-breaking year. The e-commerce-driven, publicly traded firm grew sales by 3% to reach over $1.34 billion in North American promo revenue in 2024 – another high-water mark for any industry distributorship. Even as the company’s orders from new customers dipped 9% in 2024, both average order values and total number of orders rose 2% thanks to more business from existing customers. Meanwhile, 4imprint completed a 170,000-square-foot expansion of its flagship facility in Oshkosh, WI, and added key personnel, including Michelle Brukwicki as the company’s new chief financial officer. Revenue at the order intake level was down during the first four months of 2025 amid tariff turmoil, but CEO Kevin Lyons-Tarr, a member of Counselor’s Power 50 list of promo’s most influential people, says 4imprint is focused on “successfully and effectively navigating the volatile macroeconomic environment.”