Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Nadel

(asi/279600)

Nadel scoots up one spot with a modest 2.8% year-over-year revenue increase. The company has racked up successes in recent months, such as adding major clients to a stable that includes BODYARMOR, Netflix, MAC Cosmetics and Google; appointing a freight specialist to help navigate supply chain ups and downs; and focusing on company stores, trade compliance and digital solutions, according to CEO Craig Nadel, a Counselor Power 50 member. These investments, he adds – along with flexibility and agility in the months to come – will be particularly important during what’s been a tumultuous year for the promo industry and businesses in general.