Awards

Counselor Top 40 Distributors 2025: No. 18 Boundless

Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.


Boundless

(asi/143717)
Company Snapshot

Revenue figures are in $millions

Previous Rank: 19
2024 Revenue: $148.0
2023 Revenue: $154.0
Year-Over-Year Difference: -3.9%
2022 Revenue: $160.0
Top Company Officer: Aaron Hamer, CEO
Year Founded: 2005
Headquarters: Austin, TX
Financials Certified By: Aaron Hamer, CEO

Last year’s acquisition of former Counselor Top 40 distributor Touchstone dramatically impacted Boundless in a positive way. “It expanded our capabilities in creative services, warehousing/fulfillment, and enterprise technology systems, allowing us to deliver more comprehensive and innovative solutions to our clients,” says Boundless CEO and Counselor Power 50 member Aaron Hamer. The Austin, TX-based distributor, whose sales declined nearly 4% last year, launched its corporate gifting service, Gifted by Boundless, as well as its online branded merchandise platform Boundless OnDemand. This year, the firm is formalizing its sustainability commitment with a new proprietary impact scoring system planned for Q2, and investing in tech like AI and order entry enhancements.