Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Overture Promotions

(asi/288473)

For Waukegan, IL-based Overture Promotions, 2024 was all about global expansion and making progress to becoming a more sustainable business. Two acquisitions – Brandon, a Sweden-based distributor, in September, and sustainability-focused Eco Promotional Products (asi/185797) in February – helped Overture toward both goals. The distributor also announced that it had planted 200,000 trees since partnering with B Corp-certified Ecologi in 2022. Overture, which saw modest growth of 3.4% last year, has plans to boost strategic technology and AI initiatives in 2025. Recently, the company announced that longtime company executive Tej Shah (who was most recently executive vice president of global sales and marketing) was named CEO, replacing Counselor Power 50 member Jo Gilley.