Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

The Vernon Company

(asi/351700)

The 123-year-old family firm made significant strides in its digital renovation, including launching an order entry platform that will integrate with ASI's ESP+, expanding company store capabilities and investing in warehouse automation. The Newton, IA-based distributor also completed Vernon Commons, a project that transformed an old administrative area for the former Vernon Graphics into a newly designed 3,500-square-foot contemporary workspace. Revenue last year did decline 3% due to customer consolidation and a down mortgage industry, but adaptability and team collaboration helped build a robust infrastructure. This year, The Vernon Company aims to fully roll out new platforms to enhance customer experience and grow market share.