Awards July 24, 2025
Counselor Top 40 Distributors 2025: No. 3 Staples Promotional Products
Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.
Staples Promotional Products
(asi/120601)
Company Snapshot
Revenue figures are in $millions
Previous Rank: 3
2024 Revenue: $924.1 (Estimate)
2023 Revenue: $906.0
Year-Over-Year Difference: 2.0%
2022 Revenue: $888.2
Top Company Officer: Daron Hines, President
Year Founded: 1946
Headquarters: Overland Park, KS
Promo’s third-largest distributor grew sales by an estimated 2% and creeps closer to the $1 billion mark. Beyond revenue gains, “sustainability remains a focus for our organization, and we made significant strides in advancing our commitments last year,” says Daron Hines, president of Staples Promotional Products and a Counselor Power 50 member. Nearly three-quarters of the distributor’s U.S. spend came through its Green Light Responsible Sourcing program (a 12% increase over the previous year), and all of its North American facilities were transitioned to run on 100% renewable energy by purchasing renewable energy certificates. Among other initiatives this year, Hines says a top priority is to build culture through increasing recognition of employees across the company and devoting efforts to associate development through training and mentorship programs.