Awards

Counselor Top 40 Distributors 2025: No. 34 Leader Promotions

Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.


Leader Promotions

(asi/287087)
Company Snapshot

Revenue figures are in $millions

Previous Rank: 36
2024 Revenue: $56.5
2023 Revenue: $54.0
Year-Over-Year Difference: 4.6%
2022 Revenue: $51.3
Top Company Officer: Stephanie Leader, CEO/Founder
Year Founded: 1995
Headquarters: Columbus, OH
Financials Certified By: Joseph L. Rezabek, President

The WBENC-certified distributor climbs two spots on this year’s list after initiating a 4.6% year-over-year sales increase. Highlights from 2024 include the implementation of AI reporting and analytics, quality client acquisition and a couple of strategic hires: Mark Weaver as CFO and Tim Kremer as chief operating & technology officer. The Columbus, OH-based firm has plans for a new CRM implementation and an expansion of its Canadian presence, notes Joe Rezabek, president. To deal with any tariff fallout, Leader Promotions is increasing sales activity to get ahead of imminent price hikes and inventory issues, including warehousing products for future projects.