Awards

Counselor Top 40 Distributors 2025: No. 35 The Sourcing Group

Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.


The Sourcing Group

(asi/330100)
Company Snapshot

Revenue figures are in $millions

Previous Rank: NR
2024 Revenue: $56.0
2023 Revenue: $46.0
Year-Over-Year Difference: 21.7%
2022 Revenue: $46.0
Top Company Officer: Joe Falcone, COO
Year Founded: 2004
Headquarters: New York, NY
Financials Certified By: Joe Falcone, COO

The Sourcing Group debuts on the Counselor Top 40 list thanks to a nearly 22% year-over-year promo sales increase. Double-digit organic sales growth, as well as the strategic acquisition of Drew & Rogers, a company that specializes in print, packaging and merch solutions, helped drive the gain. Speaking of print: TSG is a big player in that field, offering a variety of solutions – from direct mail marketing and variable data printing to labels and business forms. Scoring strong sales in end-markets that include healthcare, hospitality and financial, TSG is projecting revenue of $181 million across all its business channels in 2025.