Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Quality Logo Products

(asi/302967)

Quality Logo Products slips two spots on this year’s list after a 12% year-over-year sales drop in 2024. The Aurora, IL-based distributor spent the bulk of the year modernizing its software and technology from its “homegrown” roots, says President Bret Bonnet, with the firm doubling its development team to meet that goal. With that project largely out of the way, Bonnet says QLP is looking to “continue our evolution from more of a transactional-based sales company to a consultant-based sales company,” with the new technology ensuring that most customer requests are taken care of “auto-magically.” Then, he says, the sales team can focus more on building relationships with “the accounts that have the best opportunity to grow the business beyond a single sale.”