Awards July 24, 2025
Counselor Top 40 Distributors 2025: No. 38 APISource
Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.
APISource
(asi/147450)
Company Snapshot
Revenue figures are in $millions
Previous Rank: 37
2024 Revenue: $47.5
2023 Revenue: $50.5
Year-Over-Year Difference: -5.9%
2022 Revenue: $48.0
Top Company Officer: Cindy Brown, CEO
Year Founded: 1965
Headquarters: Greenbelt, MD
Financials Certified By: Cindy Brown, CEO
APISource falls one spot on this year’s list after a nearly 6% sales decrease in 2024 – a result of one client pulling back on Q4 spending, according to the company. Wins in 2024 included making solid progress in an ongoing ERP implementation and expanding program sales with key clients. Kerry Nobis, vice president of marketing & business development, says the 60-year-old distributor in Greenbelt, MD, just outside of Washington, D.C., has plans to complete its ERP transition this year while expanding both program business and employee headcount. Combined with continuing to target its top markets – among them, construction, insurance, nonprofits, professional sports and healthcare – APISource has made it a top goal to grow sales and margins this year.