Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Custom Ink

(asi/173232)

A year after co-founder Marc Katz relinquished the CEO role to former Realtor.com CEO David Doctorow, the e-commerce giant continues to make moves within its executive suite, including adding Ryan Massimo as chief revenue officer, Arthur Chapin as chief product design and technology officer and Ben Litvinas as chief data & analytics officer. Custom Ink started 2024 with layoffs and facility closures, but the Fairfax, VA-based firm closed the year in partnership with Kornit Digital, planning to pivot production heavily to digital direct-to-garment, as opposed to its historic reliance on a combination of digital and screen printing. The goal is to drive AI integration and revenue growth through data-driven sales strategies, the firm says. Counselor estimates flat sales for the company in 2024.