Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

HH Global

(asi/168860)

HH Global, the British marketing company whose promo operation is based in Chicago, increased promo sales by 1% while notching achievements in technology and sustainability. Last summer the company purchased Northell Partners Ltd, which is accelerating the adoption of AI and machine learning across the company. HH Global earned multiple sustainability awards (including an EcoVadis Gold rating) and finalized an ambitious plan for a 50% reduction of Scope 1, 2 and 3 emissions by 2030 and a 90% reduction by 2040. Lastly, over 1,400 partners in total across 55 countries – representing $1.5 billion (73%) of supplier spend – were onboarded into the company’s Sustainable Procurement Framework.