Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

Workwear Outfitters

(asi/98258)

One of only two suppliers new to this year’s list, Workwear Outfitters is already in rarified air, debuting in the top 10 with $178 million in North American promo sales. The supplier was formerly known as VF Workwear, but was spun off into its own company and renamed when it was acquired by a subsidiary of private equity firm Redwood Capital Investments in 2021. (The company became an ASI member last year and this is the first time it's reported revenue for Counselor's Top 40 survey.) It sells recognizable apparel brands such as Red Kap, Dickies and Bulwark FR, which the supplier can customize and decorate. The company’s top achievements last year, says VP & General Manager John Cruser, were “delivering excellent service levels with a large inventory across a wide breadth of brands, colors and sizes” and making improvements with products and systems to ensure 100% compliance with new PFAS regulations.