Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

Sunscope

(asi/90075)

The Los Angeles-based supplier has made supply chain diversification a priority – including the launch of a custom apparel division based in St. Louis. Sunscope, which increased sales by 2.6% last year, also enhanced its in-house design team to deliver greater customization to clients, according to COO Dilip Bhavnani. “We’ve proactively diversified our sourcing strategy, building strong supply channels in multiple regions outside of China,” he adds. “This has allowed us to stay agile, reduce tariff exposure and maintain pricing stability. Investing in long-term vendor relationships has also been key to ensuring consistency and resilience in today’s unpredictable market.” In June the supplier hired Dawn Guiberson, a veteran of multiple Counselor Top 40 companies, as director of global sourcing and production management.