Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

Ariel Premium Supply

(asi/36730)

Ariel Premium Supply increased sales nearly 12% in 2024 thanks, in part, to enhancing its product lineup. “We launched our largest ever number of new products during the year,” says CEO/co-owner Yuhling Lu. After a five-year absence, Lu returned to Counselor’s Power 50 list of promo’s most influential people in 2024, as the company became a nine-figure firm for the first time in 2023. Ariel is also led on corporate social responsibility, earmarking $1 from every order to support global environmental organizations and supporting local nonprofits. In 2025, Ariel has focused on enhancing operational efficiencies and optimizing its supply chain.