Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

3M/Promotional Markets

(asi/91240)

Misty Friedrichs, contract national sales manager, says highlights in 2024 for the Minnesota firm included integrating program business, completing three end points within PromoStandards and discovering new growth channels. The supplier, which falls one spot on this year’s list after sales fell by roughly 1%, faced category decline due to a weaker economy. For 2025, 3M is aiming to secure additional growth channels and simplify business interactions, with a focus on expanding programs. Friedrichs says she doesn’t anticipate tariffs having a huge impact, “as 98% of our products are made in the USA, but we’re covering tariffs for our products going into Canada for now and will take each day as it comes from here out.”