Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

The Magnet Group

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At a time where customers and suppliers are stressing about tariffs and raising prices, The Magnet Group is feeling grateful to have positioned itself to be “tariff-free” in some product categories, like its Made-in-America magnets. “After part one of tariffs in 2019, we diversified our product mix and countries of origin to be less reliant on China,” says Nathan Baine, director of marketing for The Magnet Group. The Washington, MO-based supplier bumped up sales nearly 2% last year, and Baine says the company’s goal this year is for double-digit growth. “And even with all the craziness in the world over the last few months,” he says, “we’re on track.”