Awards

Counselor Top 40 Suppliers 2025: No. 20 NC Custom

Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.


NC Custom

(asi/44900)
Company Snapshot

Revenue figures are in $millions

Previous Rank: 22
2024 Revenue: $95.2
2023 Revenue: $85.0
Year-Over-Year Difference: 12.0%
2022 Revenue: $77.0
Top Company Officer: David Miller, President
Year Founded: 1979
Headquarters: Hicksville, NY
Financials Certified By: David Miller, President

The New York-based supplier engineered a 12% annual sales jump thanks to solid demand for the food gifts, lip balm, sanitizer and candles it manufactures. Packaging solutions, including eco/compostable options, propelled business as well. NC Custom scored further success with expanded bakery options, as well as trend-right products like charcuterie boards and the launch of its ACE USA apparel line. Now an approved co-packer for M&M’s products in promo, NC Custom aims to surpass $100 million in sales this year – a feat the firm believes significant interest in its Made-in-USA confectionary and health and beauty products will help make achievable. “This has unlocked new opportunities,” says NC Custom President David Miller, a Counselor Power 50 member.