Awards

Counselor Top 40 Suppliers 2025: No. 26 Innovation Line

Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.


Innovation Line

(asi/62660)
Company Snapshot

Revenue figures are in $millions

Previous Rank: 27
2024 Revenue: $69.5
2023 Revenue: $68.2
Year-Over-Year Difference: 1.9%
2022 Revenue: $62.0
Top Company Officer: David Kagel, President
Year Founded: 1980
Headquarters: Culver City, CA
Financials Certified By: Andy Quan, CFO

Innovation Line attributes its sales growth of nearly 2% to a number of factors, including entering the drinkware category, boosting speed and accuracy, and offering enhanced tools, including live inventory tracking improvements, real-time invoice requests and on-demand order tracking. “We’ve been able to strengthen our new product offerings and improve efficiency while staying focused on servicing our customers as an A+ and 5-Star rated supplier,” says Chris Hodge, senior vice president of sales. Top goals for this year include continuing to integrate high-speed four-color digital printing, reducing production times and integrating freight savings programs.