Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

Cap America

(asi/43792)

The Fredericktown, MO-based supplier drops two spots on this year’s list, after finishing 2024 with a 7% sales decline that the company attributed to a reduction in market demand and an increase in inventory among competitors. Last year, Cap America put an emphasis on cross-supplier partnerships, joining forces with fellow Counselor Top 40 firms PCNA (asi/66887) in July and Blue Generation (asi/40653) in December. “By partnering with leading suppliers,” said CEO Mark Gammon in an April Counselor article on the growing number of supplier partnerships, “companies can tap into growth opportunities in product categories that they might not have been able to develop on their own.”