Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

PCNA

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PCNA has been making inroads with customer-focused technology and education while continuing to build its healthy roster of brand partnerships. CEO and Counselor Power 50 member Neil Ringel counts the launch of PCNA+, the supplier’s multi-tiered loyalty and rewards program, as one of the biggest achievements of 2024, adding that it provides a variety of tools distributors need to succeed. PCNA, which experienced a revenue decline of nearly 5% last year, also made advancements to its Givee Select online gifting platform. “In 2025,” Ringel says, “our focus remains on making the end-to-end experience as easy and seamless as possible for distributors – from ordering to decoration to delivery.”