Awards

Counselor Top 40 Suppliers 2025: No. 9 Sportsman Cap & Bag

Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.


Sportsman Cap & Bag

(asi/88877)
Company Snapshot

Revenue figures are in $millions

Previous Rank: 10
2024 Revenue: $199.6
2023 Revenue: $174.1
Year-Over-Year Difference: 14.7%
2022 Revenue: $153.4
Top Company Officer: Dan Saferstein, President
Year Founded: 1979
Headquarters: Lenexa, KS
Financials Certified By: Dan Saferstein, President

Nearly 15% growth puts Sportsman Cap & Bag on the cusp of $200 million in sales – a record for the Lenexa, KS, supplier. President Dan Saferstein says caps and headwear are selling exceptionally well, including top sellers like the Richardson 112 trucker cap. The company’s relationship with S&S Activewear has also given it a big boost. Sportsman offers 17 different cap brands, “so our diversity allows us to remain competitive as fashion and caps change constantly,” Saferstein adds. The supplier’s top goal this year is to maintain its strong inventory position.