#4 Frank Myers

S&S Activewear (asi/84358) – CEO

2024 Rank: #6

Industry Experience: 16 years

Previous Appearances on Counselor Power 50: 2

Last year Frank Myers, the CEO of Counselor Top 40 supplier S&S Activewear (asi/84358), shot up the Counselor Power 50 rankings after executing the biggest deal in promotional products history: the acquisition of fellow billion-dollar supplier alphabroder.

This year, Myers breaks into the top five as he guides S&S Activewear through the aftermath of its transformative acquisition. The supplier – reporting an estimated $3.6 billion in 2024 revenue – completed a full integration before retiring the alphabroder brand this past summer. Myers also relaunched Prime Line (asi/79530) as a dedicated hard goods division and leveraged S&S’ considerable scale to secure exclusive distribution agreements with both Hanesbrands (asi/59528) and American Apparel.

“Completing the acquisition and integration with alphabroder has allowed us to combine strengths and drive a better customer experience,” Myers says. “This partnership has enhanced our service, expanded our product access and positioned us to deliver even greater value to the industry.”

Myers acknowledges the “complexities” inherent to integrating two large operations, which S&S navigated at the same time as the entire industry faced shifting marketing conditions. “By staying transparent with all our key stakeholders – including our internal teams – and focusing on operational alignment, we were able to turn those challenges into opportunities for growth and improved service,” he says.

Transparency was at the heart of S&S releasing its first-ever sustainability report, which revealed the supplier generated 2.6 million kilowatt hours of renewable energy and donated more than $300,000 in apparel, monetary and in-kind support. Myers says he’s focusing on “a culture of innovation and service excellence” to position the supplier for long-term growth while looking for opportunities at the boundaries of the industry to allow customers and partners to grow. “My key priority,” he says, “is continuing to embed customer centricity as a fully integrated model across our entire business, ensuring we always lead with the customer experience as we enter the next chapter.”