Have you ever felt stuck when trying to send an intro or follow-up email to a sales prospect? You want to make a great impression, but you’re not quite sure what to say. We know the feeling! We also know it helps to have a starting point, which is why we’re giving you five sample emails to edit to your needs. Simply replace the information inside the parentheses with your personalized info, add your email signature and hit Send to strike up that conversation with your sales prospects.

#1 Intro

Hi (Customer First Name),

My name is (Your First Name) and I’m from (Your Company Name). I specialize in helping businesses like yours increase brand recognition using promotional products. A promotional product is anything we can imprint with your logo – most commonly pens, T-shirts and drinkware, but we have lots of unique items like tech accessories, gifts and other products too. Whether you want to get your name out in the community, share a new product or promote an upcoming event, I can help.

Are you available to talk (Day) this week around (Time)?

Regards,

(Your Email Signature)

#2 Follow-Up (Post-Meeting or Post-Call)

Hi (Customer First Name),

Thank you so much for taking the time to talk with me on (Day). I enjoyed learning more about (Customer Company Name) and your goals. I will put together a presentation including a few items I think would be a good fit for you and your customers. In the meantime, feel free to browse my website (Your Website Address) and let me know if you see anything you’d like me to quote for you.

I will talk to you soon.

Regards,

(Your Email Signature)

#3 Thought of You

Hi (Customer First Name),

I came across a number of promotional products I think could be a good fit for (Customer Company Name)’s upcoming (campaign or event). Take a look:

• (Product 1) – (Quick sentence on why it’s a fit)
• (Product 2) – (Quick sentence on why it’s a fit)
• (Product 3) – (Quick sentence on why it’s a fit)

What do you think? Should I order some for your (campaign or event)?

Regards,

(Your Email Signature)

#4 Thank You for the Sale

Hi (First Name),

Thank you for your order. I’m really excited to hear how you like (Product type ordered).

You should receive your order on (Estimated Date). I’ll reach out to you if the date changes for any reason.

Thanks again for your business.

Regards,

(Your Email Signature)

#5 Request Review or Referral

Hi (Customer First Name),

I want to thank you again for your business. It’s been a pleasure working with you.

If any part of your order wasn’t handled to your satisfaction, please reply to this email and let me know what I can do to address your concerns.

If you’re happy with your order, could you (write a Google review for me or refer me to a friend or business associate)? Word of mouth is how I’ve connected with my best customers, and your endorsement would mean a lot to me.

Thanks again for your business, and please let me know if you need help with anything else.

Regards,

(Your Email Signature)

Try out our templates and let us know what you think. Which worked? What other templates could you use? Tell us on social.