Here’s everything you might have missed from our latest webinar.

Tips & Techniques
In order to uncover the most lucrative promo opportunities and close more sales, it’s imperative to think outside the box. Here are a few cutting-edge ways to get a leg up on your competition:

• Recommend specific products: Build specific profiles for each client using qualifiers like age, gender, industry, business style, event type and more so you can offer exactly what they’re looking for.
• Show samples: Gather samples at trade shows or by contacting vendors directly.
• Give away self-promos: Show that your company believes in what it’s selling.
• Use vendors: Rely on the expertise of top-rated suppliers.
• Look for repeat orders: Trade show giveaways, college recruitment, seasonal wearable programs and yearly fundraisers are all bankable options.
• Capitalize on upsell opportunities: Consider how items will be packaged/presented and other items that complement nicely.

What to Include in Your Marketing Strategy
Build momentum with your marketing by reaching customers and prospects at every step of the buying process:

• Email Marketing: By sending personalized emails with engaging subject lines to a curated list of users, you’ll set yourself up for a successful campaign. Don’t forget to track your results and adjust your plans accordingly!
• Websites: Did you know it only takes an average of seven seconds for a buyer to decide if they want to stay or leave your site? Make your site as engaging as possible with an eye-catching logo, customer testimonials, showcases of your work, employee bios and social media links.
• Catalogs: Direct mail is a great complement to a well-rounded marketing strategy and is proven to drive online sales.
• Social Media: The more you post, the more you’ll stay top-of-mind with your customers. If you follow these four pillars of a successful social media campaign –

be consistent, plan ahead, interact with followers, stay up to date – you’ll build a loyal following in no time.

Networking to Build Relationships
If you treat every new person you meet with the assumption that you can learn something from them, you’ll never stop growing, personally or professionally. Whether you’re networking at trade shows, fundraisers or other events, it’s always a good idea to deploy best practices:

• Research beforehand and have a few goals in mind
• Use your company name for maximum brand awareness
• Don’t just pitch – listen intently and be flexible with the conservation
• Follow up after the fact to close more leads

Free ASI Resources to Help You
One of the biggest perks of ASI membership is the number of resources at your fingertips to help you every step of the way, including:

• Global Ad Impressions Study: The largest library of downloadable infographics to help you show the value of promotional products.
• Members-Only Facebook Group: Perfect for networking and staying up to date on industry news
• The Imprint: This blog from the distributor marketing team features promo recommendations, email marketing ideas, sales tips and much more. Read more articles on social media, promo products and marketing, and check back weekly for the latest content from Abby, Jackie, Lindsey and Rita.

Want to learn more? You can watch the webinar in its entirety here, as well as view past webinars and sign up for future topics.