Video content is one of the fastest growing marketing segments, and with the rise of user-friendly social media platforms like YouTube, Instagram and TikTok, it shows no signs of slowing down.

We broke down the benefits of adding video to your campaign in a recent webinar. In case you missed it, here are some of the highlights:

Why video should be part of your marketing plan:

• Using videos on landing pages will increase conversions by 86%.
• 90% of customers say video helps them with buying decisions.
• Adding a video to a blog post increases traffic by 157%.
• Product videos can increase purchases by 144%.
• 64% of users are more likely to buy a product after watching its video.

 How to create your own videos:

• Any camera will work great, including your iPhone! Some equipment will help improve the quality of your videos however, including a tripod, selfie stick, light ring or other lighting source, microphone and editing apps.
• Always consider your location when filming, including what’s in the frame, the lighting, the angle and the sound.
• Consider whether you want to film your video vertically (best for Instagram or TikTok) or horizontally (best for YouTube or Facebook).
• Be yourself on camera and share the video confidentially!

Examples of videos you can emulate: 

• Instagram (reels) – Share super-quick content, personal life updates or other easily digestible fare (under 1 minute).
• Instagram (posts) – Perfect for real-time demos of your products (about 1 minute).
• TikTok – Mix lifestyle content with promo while mixing in graphics, captions and/or music (under 1 minute).
• YouTube – Get more in-depth with your promos with personal stories, conversations/interviews or demos (longer form; 3-10 mins).
• The Joe Show – Model Joe’s style to showcase sample products and their potential uses (about 4 minutes).

Avoid these common mistakes:

• Using a poorly lit or untidy location
• Poor framing
• Rambling dialogue/not sticking to your script
• Not being yourself
• Not getting started in the first place!

 

What are some of your favorite ways to use video? Give us some tips!