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Promo Ideas |

Promotional Products Perfect for The Winter

Winter is a time for rest. It is also a time for reflection and simple joys. It’s a season to remember why spring, summer and fall are so special to us as a society. Finding simple joys during the winter isn’t always the easiest. It’s easy to get down about the cold weather and shortened days but this is when new ideas are cultivated, fresh snow hits tired, worn-down pavements and nature gets to breathe for a moment after a year of labor. While everything else rests, the promotional products industry is hard at work bringing simple joys to people in forms of appreciation. For humans, a special part of winter is the number of holidays and celebrations. From Hannukah, to Christmas, to Lunar New Year, to Martin Luther King Jr. Day, to Kwanzaa … there is always a reason to celebrate – and that doesn’t even count the non-holidays like the Superbowl and National Wear Red Day. Promo is here to take these reasons to gather to the next level, no matter the weather.

One category of products that will always be used during the winter, is winter themed apparel. Nothing beats a new pair of fuzzy socks, a luxurious robe, thermal layers or a new scarf. There are so many options of these products that can be sublimated to fit any occasion or logo. Although the winter requires adding layers and bundling up, that doesn’t mean people should have to sacrifice statement pieces and expression of identity through their clothing. Whether it is the morning walk to the local coffee shop or football games, being cozy and warm is necessary. Make sure your clients are the ones offering options to dress to impress, even in the winter months.

Here are some options of classic and unique winter apparel:

Another category that is great for the winter is all things travel. Historically, people think of summer as a time of travel, but with people wanting to beat the cold and back-to-back holidays, it is not uncommon for the winter to hold tons of travel as well. From car rides to planes to trains, holiday traffic is often a plague on every mode of transportation. Making flights and beating traffic is stressful enough, but by offering travel products in the winter you can remind people that despite the long travels and deadlines, packing and staying organized doesn’t need to be added to the list of stresses. Make sure your clients’ customers know they are always supported no matter where the holidays take them.

Here are some great travel products for the winter:

Do you smell the sautéed onions and garlic? Cookware is a great option for branded products your clients can offer. Winter is a time of staying in and hosting. Whether it is hosting the holidays, dinner parties or the need to reinvest in good cookware, winter is the perfect time to gift these items. It may be too cold to go out to a favorite restaurant, but it is never too cold to curl up with a classic tomato soup and throw on the Harry Potter series. Cookware often acts as a great gift too, since people tend to be hesitant to buy new cookware for themselves. Winter isn’t cozy without soups, stews and stir-fries all season long.

Here are some great options:

A fun and exciting sector of promo products is the winter sports industry. Whether it is in the ski lodge or at the top of the mountain, winter sports are always an opportunity for reliable product options. Typically on the more expensive side, these products would make great anniversary, holiday or raffle gifts. Feel the excitement of getting new practical gifts that can keep you safe and looking great while feeling the rush on a Black Diamond. These gifts also make sure everyone knows your client’s brand one bunny hill at a time. Not sure where to start?

Here are some options:

Finally, we have the useful promo products. These are the products you don’t know you need until you need them. They may not be the most unique or fun items, but they are always handy and appreciated. These are the items we keep in the garage, backs of cars and in jacket pockets that we forget about. But when we need them, they can literally change the frustration of a situation and the mood of the day. Never find yourself stranded in a winter situation with these items.

Here are some options:

Winter can seem like a dark and harsh season, but promo products have the unique opportunity to be effective for users to brighten their days. These are gifts and gadgets that will be appreciated in the quiet moments – simple joys like cooking Grandma’s Italian wedding soup recipe and being cozy by the fire or being late for work after a snowstorm and heading to the slopes for the weekend. Winter is laughing after slipping on ice and getting snowed in with loved ones. If the white snow isn’t enough to brighten up a cold winter day, hopefully these promo products can. Make sure your clients are ahead of the curve and offering all the products that every cold weather native needs.

About ASI

Advertising Specialty Institute, ASI, is the leading membership organization helping screen printers, embroiderers, sublimation businesses, print shops, graphics pros and solo entrepreneurs sell promotional products. ASI provides technology, support, education, marketing and other tools to help members find customers, source logoed items and swag, network with wholesale suppliers, launch e-commerce websites and more. Visit joinasi.com to explore what ASI has to offer.

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