The Global Ad Impressions Study is built and published annually by ASI’s award-winning research team and contains a slew of important statistics and facts on trending products that can help you sell more effectively. The 2022 edition is full of fresh content that can help you polish your product pitches, build trust with your buyers, and show clients the value of promo products. Here are a few quick tips for how to use the study to up your sales game:

1. Enhance Your Social Media Marketing: After the release of the study, ASI will share infographics on our social pages including some facts from the study. You can reshare these posts or create your own from scratch. This will help to encourage comments and discussions on your pages. Don’t forget to engage with the comments on your posts!
2. Create Customer Profiles for Targeting Demographics: Use the study to browse the latest research, and then use those stats to map out your ideal customers. Example: You know your target demographic is male golfers. The study tells you that polos and performance wear are in the top 5 most influential products for males. So, a performance golf polo would be a win for this buyer. This helps you learn about consumer buying behavior and narrow down exactly what type of shirt to pitch to this type of buyer.
3. Improve Product Recommendations: Check out the different category spotlights within the study like masks, desk accessories and bags. Find what makes each product encourage a purchase decision and use those selling points in your pitches. For example, maybe your prospect owns a car dealership and wants a good deal on a product that will last. The study tells you that drinkware is the most influential product in the Southeast, Midwest and Pacific, so recommend drinkware to clients located in those regions. You can use these statistics to pitch the ideal item for your client.
4. Boost Your Pitch Decks: Looking for a way to make your pitch decks more compelling and powerful? Check the study for the most powerful stats and add them to your presentation to leave a more lasting impression.
5. Stay Informed: The Ad Impressions Study helps you present yourself as an industry leader and build trust with your buyers. It helps position you as a source of knowledge for the most in-demand products, industry trends, longevity of specific products and more.

Ready to start winning more sales? You can find the 2022 Global Ad Impressions Study here.