News April 24, 2025
iPROMOTEu Announces Winners of DunkFest 2025
The promo industry’s most hoops-savvy suppliers and distributors came out on top of this year’s college basketball bracket challenge.
Key Takeaways
• A New Addition: iPROMOTEu’s (asi/232119) DunkFest 2025 Bracket Challenge included both the Men’s and Women’s NCAA Tournaments for the first time, with over 240 participants from the U.S. and Canada.
• Winners Announced: Keith Alfiero and James Adams topped the distributor divisions, while Jenny Straub and Kim Gaspari won in the supplier categories.
The NCAA crowned its March Madness tournament champions earlier in April – and now, so has iPROMOTEu (asi/232119) for DunkFest 2025.
The Counselor Top 40 distributor has organized the DunkFest bracket challenge for college basketball’s annual March Madness tournament every year since 2008, open to professionals in the promo industry.
In addition to the Men’s NCAA college basketball bracket, this year’s competition also included the Women’s NCAA Tournament for the first time as well. More than 240 participants across the United States and Canada submitted brackets for supplier and distributor divisions for both the women’s and men’s tournament.
Keith Alfiero of Logoed Inc., an iPROMOTEu affiliate from Georgia, took first place in the distributor challenge with a bracket in the top 99.9th percentile of ESPN’s Men’s Tournament Challenge, iPROMOTEu, shared. Meanwhile, James Adams of CHIPS Inc. came out on top of the distributor division with his bracket for the Women’s tournament.
In the supplier category, Jenny Straub of Counselor Top 40 supplier Outdoor Cap (asi/75420) won first place for the Men’s bracket, while Kim Gaspari of Express-A-Button (asi/53408) took home the win for the Women’s bracket.
“Adding the Women’s Tournament to DunkFest took the fun to a whole new level,” said Lori Bauer, CEO of iPROMOTEu and a member of Counselor’s Power 50 list of the most influential people in the industry. “It’s a highlight every year, and this one truly raised the bar.”
Based on reported 2023 North American promotional products revenue of $211 million, iPROMOTEu ranked 15th on Counselor’s most recent list of the largest distributors in the industry.