Counselor Top 40 distributor Proforma (asi/300094) has promoted several team members as part of a strategic restructuring of its Brand Team.

“Distributor-owners are at the heart of Proforma, and the better we can serve them, the better they can grow their businesses,” said Patrick Magyar, vice president of brand experience. “The Brand Team has clear channels with defined goals and is set up to foster collaboration and improve the overall distributorship experience.”

The Brand Team at Proforma (asi/300094)

As part of the changes, Marissa Jansen moves to the role of director of brand identity, where she’ll focus on advancing the distributor’s brand through public relations, business development, media presence and distributor-owner support.

As the distributor’s new manager of brand marketing, Gianna Mangino will lead the creation of marketing campaigns and catalogs while also managing the product offerings on Proforma’s distributor-owner store.

The duo joins Magyar under the new Brand Team umbrella to manage all brand verticals, including engagement and event initiatives. With the restructuring, the company hopes to better leverage technology and data to optimize operations and inform its creative strategies.

“The department restructuring was a thoughtful expansion of the Proforma Marketing Team to the Brand Team,” says Tim Nale, chief brand officer at Proforma. “Marketing is about messaging and promoting awareness, which rolls up to branding. Branding is about ensuring the integrity of an organization’s core values and identity. Patrick, Marissa and Gianna will each be integral in leading department efforts to support Proforma’s mission to empower distributor-owners’ success.”

Magyar and Nale already held their titles. Nale restructured the department.

Proforma ranked fifth on Counselor’s most recent list of the largest distributors in the industry, based on reported 2023 North American promotional products revenue of $638 million.