News April 23, 2025
Stahls’ Names Thomas Heuer EMEA Director of Sales
Heuer, who has more than 25 years of textile printing and decoration experience, will lead sales in Europe, the Middle East and Africa for Stahls’.
Key Takeaways
• New Sales Director: Stahls’ (asi/88984) has appointed Thomas Heuer as director of sales for the European, Middle Eastern and African (EMEA) market, where he’ll work to drive regional growth.
• Printing Tech Background: Heuer brings over 25 years of international sales experience in textile printing and garment decoration, including most recently at Ricoh.
Stahls’ (asi/88984) has appointed Thomas Heuer as director of sales for Europe, Middle East and Africa (EMEA).
In the role, he’ll focus on driving regional – and global – growth for the Michigan-based supplier of heat-printing technology and heat transfers by strengthening customer relationships and developing sales strategy for the EMEA region.
Thomas Heuer, Stahls’ (asi/88984)
“Thomas brings an impressive blend of experience, leadership and industry knowledge that will be crucial in driving our growth across the region,” said Martin Borley, the executive managing director for Stahls’ United Kingdom and Europe divisions. “His strategic approach and customer-focused mindset align perfectly with our vision to expand and innovate within the garment decoration industry.”
Heuer joins the Stahls’ team with more than 25 years of experience in textile printing, garment decoration and international sales, including time at Fruit of the Loom (asi/84257) and POLI-TAPE USA. His most recent role in the European branch of printing services company Ricoh saw him managing direct-to-garment channel sales, also for the EMEA region.
“Stahls’ stands for innovation, quality and customer-first solutions,” Heuer said. “I look forward to helping grow our impact and support decorators across the region.”