News August 15, 2025
Private Equity Group To Acquire Global Promo Supplier Solo
Platinum Equity is set to take ownership of European Solo, which merged with midocean in 2022 to form one of the largest global promo suppliers.
Key Takeaways
• Solo, a leading global promo supplier, is being acquired by Platinum Equity, signaling continued private equity interest in the promotional products industry.
• The acquisition aims to accelerate Solo’s innovation and growth efforts, leveraging Platinum Equity’s operational expertise and M&A resources.
Global promo supplier Solo is set to be acquired by private equity firm Platinum Equity.
Solo is a Paris-headquartered promo supplier, founded in 1991 with a focus on blank apparel. In 2022, the company merged with midocean, a Dutch hard goods supplier and decorator, to create one of the largest global promo suppliers in the market.
“Solo aims to shape the future of personalization, one that is not only high performing but also sustainable and designed to meet the challenges of today and anticipate the needs of tomorrow,” said Audelia Krief, CEO of Solo. “This requires a continuous investment in innovation, service and automation that is now made possible through the financial sponsorship of Platinum Equity.”
Platinum Equity’s portfolio includes about 60 companies globally, including Momentec Brands, the umbrella over of Augusta Sportswear (asi/37461) and others. Financial terms of its pending acquisition of Solo were not disclosed.
“Solo’s strong foundation and entrepreneurial heritage make it an excellent fit for our hands-on approach to value creation,” said Louis Samson, co-president of Platinum Equity. “We believe that our M&A resources and operations capabilities can help the company accelerate its growth and foster new innovative solutions for an increasingly complex personalized products market.”
Solo is a member of PSI, the Germany-based promotional products network organization that makes up the global collaborative PromoAlliance alongside ASI and U.K.-headquartered Sourcing City.
And the company is far from the first promo firm to take on private equity backing within the past several years, particularly when it comes to fueling mergers and acquisitions. In fact, the two largest acquisitions of 2024 – Counselor Top 40 supplier S&S Activewear’s (asi/84358) acquisition of alphabroder and Counselor Top 40 distributor iPROMOTEu’s (asi/232119) acquisition of AIA Corporation – were both fueled by private equity funds.