Counselor Top 40 supplier Goldstar (asi/73295) is aiming to raise the bar – both literally and figuratively – with its new product offerings.

The Essence Wine Glass – 6.25 oz (WGY) is part of the new glassware collection from Counselor Top 40 supplier Goldstar (asi/73295).

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The Shelbyville, TN-based supplier’s new collection of glassware features more than 35 styles suitable for stocking the bar, ranging from wine and beer glasses to champagne flutes and jar glasses.

The collection marks an entrance into a new category for the supplier, which has leaned more heavily into its drinkware offerings in recent years.

“As a player in the drinkware category, expanding into glassware is a natural step for us,” said Heather Smartt, global head of Goldstar and a member of Counselor’s Power 50 list of the promotional products industry’s most influential people. “Our customers already trust us with high-value drinkware solutions, and this move allows us to better serve their needs. This is an exciting growth opportunity that reinforces Goldstar’s expertise in the space.”

Decoration options for the Goldstar glassware collection include silk screen etching and full-color printing.

“Expanding into glassware is a natural step for us.”Heather Smartt, Goldstar (asi/73295)

Goldstar kicked off this year with its announcement of a new brand identity that included an increased focus on sustainability. With $65.1 million in reported 2023 North American promotional products revenue, Goldstar ranked 28^th on Counselor’s most recent list of the largest suppliers in the industry.