“A Woman’s View” is now officially a decade old.

Created by Counselor Top 40 distributor iPROMOTEu (asi/232119) in 2015, the initiative offers educational content, programming and networking opportunities for the benefit of women in the promotional products industry.

The program’s annual networking event, held in January in conjunction with the PPAI Expo in Las Vegas, marked the program’s 10^th anniversary with the theme “Strong Women Never Go Out of Style.”

Attendees participate in icebreakers to get to know their industry peers.

“As we embark on our 10^th year, we wanted to acknowledge that women are timeless,” said iPROMOTEu CEO Lori Bauer, a member of Counselor’s Power 50 list and Counselor’s 2019 Woman of Distinction. “The resilience, confidence and grace of women in the promotional products industry embody a power that inspires and uplifts our community. Our collective strength proves true style lies in authenticity and inner fortitude.”

Attendees heard Keynote Motivational Speaker Marilyn Sherman, a member of the National Speaker’s Association CPAE Hall of Fame and the author of several leadership and personal growth books.

This year’s reception also celebrated three industry women with Visionary Awards.

Elena Hutslar – owner of iPROMOTEu affiliate Intention Advertising Inc. in San Francisco – received the Affiliate Visionary Award. Hutslar is known for her positivity, work ethic and dedication to her community, and has achieved steady business growth since launching Intention Advertising in 2022.

From left: Women’s Advisory Council Member Dina Barker of Brilliance in Branding; iPROMOTEu (asi/232119) Virtual Assistant and Sales Support Program Manager Dawn Miller; Visionary Award Winner Elena Hutslar; iPROMOTEu Director of Affiliate Services Emily Codner; and iPROMOTEu CEO Lori Bauer.

The AIA Owner Visionary Award was presented to Sondra LeClaire, the owner of Corporate Recognition, LLC in Colorado – one of the original franchises of AIA Corporation (asi/109480), which iPROMOTEu acquired in September. Since joining AIA in 2002, LeClaire has acquired another distributorship, grown her company’s reach to the East Coast and become a valued member of the industry who’s known for her support of the distributor community.

From left: iPROMOTEu’s Dawn Miller, Emily Codner and Lori Bauer with Women’s Advisory Council Member Dina Barker and Visionary Award Winner Sondra LeClaire.

Jenny Straub, director of strategic partnerships for Counselor Top 40 supplier Outdoor Cap (asi/75420) was honored with the 2024 Vendor Visionary Award for her forward-thinking approach to customer engagement strategies and industry standards. Straub has been with Outdoor Cap since 2019.

From left: iPROMOTEu’s Dawn Miller, Emily Codner and Lori Bauer with Women’s Advisory Council Member Dina Barker and Vendor Visionary Award Winner Jenny Straub.

In addition to the awards presentation, iPROMOTEu announced its 2025 Women’s Advisory Council and its “A Woman’s View” webinar series lineup, which kicks off on March 12 with a session on “Being Bold and Brave: Mastering Motivation and Controlling the Controllables” from Women’s Confidence Advocate and Speaker Tamara DeOrio.

iPROMOTEu ranked 15^th on Counselor’s most recent list of the largest distributors in the industry, with reported 2023 North American promotional products revenue of $211 million. Following the company’s acquisition of AIA Corporation last year, the two firms said they had combined 2023 revenue of $365 million.