With the support of Counselor Top 40 supplier Koozie Group (asi/40480), the “Promo Pups” are ready to make a difference.

Koozie’s recent $10,000 donation sponsored a second litter through the nonprofit 4 Paws for Ability, which raises and trains service dogs for placement with children and veterans who have disabilities.

“Knowing that graduates from our first sponsored litter are now changing lives makes this second sponsorship even more meaningful,” said Pierre Montaubin, CEO of Koozie Group and a member of the Counselor Power 50 list of the industry’s most influential people. “We’re incredibly proud to be part of 4 Paws for Ability’s mission.”

Koozie Group’s (asi/40480) support of the nonprofit 4 Paws for Ability will see these eight pups undergo service dog training.

The supplier has supported 4 Paws for Ability since 2022, and has celebrated three successful service dog training graduates since it sponsored its first litter in 2024.

The Promo Pups – Marilyn, Kai, Viking, Olympus, Gary, Chiller, Champ and Scout – were born on Jan. 13 and have already entered service dog training. Marilyn and Gary were named in honor of fellow Counselor Top 40 supplier Garyline (asi/55990) co-founder Gary Hellinger and his wife, following Garyline’s full integration into Koozie Group early this year.

“It costs between $40,000 and $60,000 to raise, train and place a single service dog,” said Devon Brown, development coordinator at 4 Paws for Ability. “Support from generous corporate partners such as Koozie Group makes our work possible so we can continue to meet the needs of children and veterans waiting for their life-changing, four-pawed friends.”

Based on reported 2024 North American promotional products revenue, Koozie Group ranks sixth on Counselor’s most recent list of the largest suppliers in the industry. Garyline ranks 33^rd.