Education, community impact and sustainability: These are some of the efforts that Reciprocity Road has helped fund over the last few years.

Reciprocity Road, which is a collective of 13 promotional products distributors, has announced that its BrandGood initiative generated more than $400,000 in charitable contributions over the past four years, including donations made in 2025. The funding has largely gone to promo industry-related nonprofits.

Among its 2025 contributions, PromoKitchen received $12,000 to support mentoring and education programs for industry professionals, while PromoCares was awarded $29,000 to fund responsible business and sustainability initiatives tied to its #4Good campaigns. A portion of the PromoCares funding supported a Planet Water Foundation project, where Reciprocity Road partners helped build a clean water tower outside of Mexico City to provide access to safe drinking water.

The Promotional Products Education Foundation received more than $28,000 in 2025, with the funds directed toward scholarships and educational opportunities for industry professionals and their families. Reciprocity Road said the donation reflects its ongoing focus on workforce development within the promotional products industry.

Reciprocity Road’s distributor partners include but are not limited to Brand Fuel (asi/145025), Fairware (asi/191452), Flywheel (asi/212986), Grapevine Designs (asi/212829), Image Source (asi/230121), Whitestone (asi/359741) and Zagwear (asi/365552). The BrandGood initiative allows partners to pool resources to support nonprofit organizations and community-based projects connected to the industry.